Zobrazeno 1 - 1
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pro vyhledávání: '"Nik Mohd Shahril Nik Mohd Nor"'
Autor:
Wan Rusni Wan Ismail, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Mohhidin Othman, Nik Mohd Shahril Nik Mohd Nor
Publikováno v:
Journal of Islamic Marketing. 13:5-19
Purpose Brand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus, consumers’ ability to recognize a brand through its symbol or logo i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8da3715f52e36bc5ef7943de37164f1a
https://doi.org/10.1108/jima-04-2019-0073
https://doi.org/10.1108/jima-04-2019-0073
