Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nik Adnan Nik Mat"'
Autor:
Rahman Abdullah, Mohamed Muneer, Razlan Adli Zain, Nik Adnan Nik Mat, Radzuan Noor Armia, Harnizam Zahari, Nazarudin Derani
Publikováno v:
Advances in Social Sciences Research Journal. 6:144-149
Millennials is the largest group of segmentation that is still studying and looking forward to join the workforce. Their characteristics, traits, needs and wants, and their ability and talents including their pool of resources available today (techno
Autor:
Musnadzirah Bte Mohd Suhaimin, Norhanisah Bte Ismail, Nazarudin Derani, Gopala Krishnan Sekharan Nair, Akmal Fadhila Bte Abdul Rahman, Siti Khadijah Bte Safie, Rahman Abdullah, Mohd Tajul Hasnan Mohd Tajuddin, Nik Adnan Nik Mat, Radzuan Noor Armia, Razlan Adli Zain, Mohamed Muneer Samsudin
Publikováno v:
Asian Social Science. 8
Purpose: The purpose of this study are to ascertain the linkages between brand and customer loyalty towards store brands especially in Malaysia, to investigate the factor that contributes to brand loyalty to increase the number of brand loyal custome