Zobrazeno 1 - 10
of 73
pro vyhledávání: '"Niininen, Outi"'
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, p
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/94551
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, p
Externí odkaz:
https://library.oapen.org/handle/20.500.12657/94549
Publikováno v:
Journal of Advertising; Aug/Sep2023, Vol. 52 Issue 4, p486-503, 18p, 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs
Publikováno v:
Journal of Global Fashion Marketing; Sep2024, Vol. 15 Issue 4, p504-522, 19p
Autor:
Niininen, Outi Ilona
Consumer loyalty has been under investigation for over 40 years, most commonly the research has been conducted in the retail or banking environment. Most researchers agree that 'true' loyalty is a multidimensional construct and ideally the measuremen
Externí odkaz:
https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395402
Both the 2016 US election of President Trump and the outcome of the 2016 United Kingdom European Union Membership Referendum, in favour of the Vote Leave campaign, are frequently given as examples to illustrate the power of micro-targeting in PR camp
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::c572c114e7f51c0c5e28eac98eca3079
http://urn.fi/URN:NBN:fi:jyu-202303142160
http://urn.fi/URN:NBN:fi:jyu-202303142160
This chapter discusses the drivers of brand polarisation (i.e. simultaneously loving and hating a brand). Despite its relevance for brand managers and public relations executives, brand polarisation remains heavily understudied among scholars. This s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::ca3698f0d0e828060b7e099de9a9d6dc
http://urn.fi/URN:NBN:fi:jyu-202303142163
http://urn.fi/URN:NBN:fi:jyu-202303142163
Autor:
Niininen, Outi, Baumeister, Stefan
Fridays for Future is a movement initiated by Greta Thunberg designed to alert millions around the globe that we are amid a climate crisis by organising Friday protests. Led by Greta Thunberg, Fridays for Future has generated a lot of press in recent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1222::5564567d896b722a37edd7c45be5f314
http://urn.fi/URN:NBN:fi:jyu-202303142166
http://urn.fi/URN:NBN:fi:jyu-202303142166