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pro vyhledávání: '"Nihal I.A. Ayad"'
Autor:
Nihal I.A. Ayad, Jonathan A.J. Wilson
Publikováno v:
Journal of Islamic Marketing. 13:2759-2777
Purpose This paper explores reasons behind Muslim fervour, in response to advertisements that cause them offence – where marketing promotions and brands are seen to contradict or challenge the tenets of their religion (Islam) and culture. Design/me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::244cb04997db4ea00f8e2f863ca46727
https://doi.org/10.1108/jima-05-2021-0171
https://doi.org/10.1108/jima-05-2021-0171
