Zobrazeno 1 - 5 of 5 pro vyhledávání: '"Nigel Magson"'
1
Using data in legacy fundraising: a practical approach
Autor: Claire Routley, Nigel Magson
Publikováno v: International Journal of Nonprofit and Voluntary Sector Marketing. 14:333-340
Legacies provide a major source of income to charities, and their importance is only likely to increase with the passing on of the baby-boomer generation. Legacy fundraising is a long-term process, based on developing relationships with donors over t
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7a9eae8e80487a1ce95ea59515c6d31
https://doi.org/10.1002/nvsm.374
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2
Time to fly: An approach to segmentation and modelling customer dynamics in the travel sector
Autor: Nigel Magson, David Dipple
Publikováno v: Journal of Database Marketing & Customer Strategy Management. 11:299-318
The aim of this paper is to illustrate the modelling approach used by Talking Numbers, specifically focusing on customer behaviour and dynamics, within the travel sector. Although the approach is marketing-led, it follows clear stages, which are desc
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::a7d36429a0b569e194e39e4ab4e576be
https://doi.org/10.1057/palgrave.dbm.3240230
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3
Donors: how much do they give in a lifetime?
Autor: Nigel Magson
Publikováno v: International Journal of Nonprofit and Voluntary Sector Marketing. 4:11-25
In a relational approach to fundraising, nonprofit-making organisations have the task of developing profitable relationships with their supporters. This approach requires the definition of ‘lifetime value’ in order to assess its performance. Yet
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::84c56aa1415a26fe6833dcd511b2b1b2
https://doi.org/10.1002/nvsm.53
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Plný text Recenzováno Digitální knihovna AV ČR
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