Zobrazeno 1 - 10
of 24
pro vyhledávání: '"Nigel Kenneth Pope"'
Publikováno v:
Australasian Marketing Journal. 28:136-144
This paper examines how consumers’ exposure to news-media reports of an athlete's negative off-field behaviour influences perceptions of a sporting team's sponsor. Stigma-by-association is proposed as an explanatory theory for the manner in which t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::984ef3e2d8ec0c067a52169d2707da4a
https://doi.org/10.1016/j.ausmj.2020.03.004
https://doi.org/10.1016/j.ausmj.2020.03.004
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Publikováno v:
Journal of Marketing Communications. 25:288-306
This paper examines the interrelated effects of respect, ad intrusiveness, and ad interactivity on attitudes toward brands and the publishers that serve online advertisements. Despite widespread use of the term, respect has received almost no attenti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ee6adefbb2556c996e68fe9f7ea4eeaa
https://doi.org/10.1080/13527266.2016.1270344
https://doi.org/10.1080/13527266.2016.1270344
Publikováno v:
European Journal of Marketing. 50:973-1002
Purpose This paper aims to addresses an important gap in anthropomorphism research by examining the individual-level factors that correlate with anthropomorphic tendency. Design/methodology/approach The extant psychology, marketing and consumer psych
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8bad727d014036f025d5b064e8952424
https://doi.org/10.1108/ejm-05-2014-0291
https://doi.org/10.1108/ejm-05-2014-0291
Autor:
Nigel Kenneth Pope, Kate Westberg
Publikováno v:
Journal of Marketing Communications. 20:419-437
Building brand equity is a key objective for a range of communication activities; however, greater understanding is required on how different communication options compare in their impact on consumer response to a brand. In particular, firms are incr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c607ce11aed0cf24c4059393d13470a8
https://doi.org/10.1080/13527266.2012.723025
https://doi.org/10.1080/13527266.2012.723025
Publikováno v:
Journal of Advertising. 39:49-66
The use of comedic violence in viral advertising is becoming widespread, but as yet no examination of what influence it may have on consumer response has been undertaken. Two experimental studies using a commercial panel sample investigate the effect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f84cfbd38633e01fa5135ed3e855d651
https://doi.org/10.2753/joa0091-3367390104
https://doi.org/10.2753/joa0091-3367390104
Publikováno v:
Qualitative Market Research: An International Journal. 11:40-58
PurposeThe importance of branding in industrial contexts has increased, yet a comprehensive model of business‐to‐business (B2B) branding does not exist, nor has there been a thorough empirical study of the applicability of a full brand equity mod
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::54958f4e4ac2a419705c6e3e3abcc875
https://doi.org/10.1108/13522750810845540
https://doi.org/10.1108/13522750810845540
Autor:
Kevin Ernest Voges, Nigel Kenneth Pope
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
This study investigated the effect on the viewing audience of advertising messages during the first round of the 1994 Rugby League State of Origin series. The study used a standard recall and recognition test of companies providing advertising messag
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::763166b31926624b92c41105b9c74867
https://doi.org/10.1007/978-3-319-17311-5_3
https://doi.org/10.1007/978-3-319-17311-5_3
Autor:
Nigel Kenneth Pope
Publikováno v:
Assessment & Evaluation in Higher Education. 30:51-63
While a large amount of interest has been shown in the use of peer and self‐assessment, few studies have considered the effect of stress on the students involved. None have considered whether the resultant stress itself might account for any notice
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::568f36f4f6f4774b980cb2fc13b50dd0
https://doi.org/10.1080/0260293042003243896
https://doi.org/10.1080/0260293042003243896
Publikováno v:
Journal of Advertising. 33:69-82
Provocative advertising is characterized by a deliberate attempt to gain attention through shock. This research investigates the reactions of individuals to a provocative appeal for a cause as opposed to a provocative advertisement for a standard con
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d668353b424c74984500b2c97a6e5a30
https://doi.org/10.1080/00913367.2004.10639154
https://doi.org/10.1080/00913367.2004.10639154
Publikováno v:
European Journal of Marketing. 37:1666-1684
Consumer selection of retail patronage mode has been widely researched by marketing scholars. Several researchers have segmented consumers by shopping orientation. However, few have applied such methods to the Internet shopper. Despite the widespread
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::816cb5fddfd4db9142c75dd33bd41cf0
https://doi.org/10.1108/03090560310495401
https://doi.org/10.1108/03090560310495401