Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Nigel J. Barrett"'
Publikováno v:
Journal of Business-to-Business Marketing. 21:111-122
Purpose: Realizing the existence of information asymmetry in export markets and the use of signals to distinguish high-qualified sellers from low-qualified sellers, this study investigates the effects of signal consistency and signal clarity on expor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dce4acc1c6c7932c4106b739ff547920
https://doi.org/10.1080/1051712x.2014.903456
https://doi.org/10.1080/1051712x.2014.903456
Publikováno v:
Journal of Consumer Behaviour. 7:88-100
This study empirically investigates the impacts of consumer ethnocentrism and cultural sensitivity on both imported product judgment and intention to purchase local products in the context of a developing country—Vietnam. Structural equation modeli
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::45077e1a0d22b90e0c9937bc3046521f
https://doi.org/10.1002/cb.238
https://doi.org/10.1002/cb.238
Publikováno v:
International Business Review. 15:682-701
Previous research on internationalisation has mainly focused on the collection and use of information. In this article we examine the role of information internalisation in international business activities of Vietnamese firms. A theoretical model in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e55910396ee0f6645a8ace6d8056cbe9
https://doi.org/10.1016/j.ibusrev.2006.09.001
https://doi.org/10.1016/j.ibusrev.2006.09.001
Autor:
Tho D. Nguyen, Nigel J. Barrett
Publikováno v:
Asia Pacific Journal of Marketing and Logistics. 18:29-42
PurposeThis study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets.Design/methodology/approachA sample of 144 export firms in Vietnam was surveyed to test the model. Structural eq
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3b2546a089ffb864ddbf4c75a2afe03f
https://doi.org/10.1108/13555850610641073
https://doi.org/10.1108/13555850610641073
Publikováno v:
Journal of Customer Behaviour. 3:281-303
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13cc88f0f909ea27507a9d575a31e4e4
https://doi.org/10.1362/147539204323366408
https://doi.org/10.1362/147539204323366408
Autor:
Richard Fletcher, Nigel J. Barrett
Publikováno v:
Industrial Marketing Management. 30:561-573
By means of a case study, this article explores the evolution of international business relationships. Spanning a 40-year period, relationships between an American licensor, an Australian manufacturing firm, and a Thai firm are explored. These relati
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bb9172baeebaa5753f567caf3b1ca42
https://doi.org/10.1016/s0019-8501(99)00120-0
https://doi.org/10.1016/s0019-8501(99)00120-0
Publikováno v:
Journal of Global Marketing. 10:5-25
The purpose of this article is to report the results of an empirical study designed to identify the characteristics of Australian manufacturers with different attitudes towards and intentions to engage in countertrade. The study examines attitudes an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d32611e6e2c7d1d6393a0a3ca68242cb
https://doi.org/10.1300/j042v10n03_02
https://doi.org/10.1300/j042v10n03_02
PurposeThis paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam.Design/methodology/approachUsing a sample of 603 female consumers of international shampoo brands, including 304 consumers in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::579ef43ff640c47cf7858de8acd80f51
https://hdl.handle.net/10453/17389
https://hdl.handle.net/10453/17389
PurposeThis study aims to explore the impact of hedonic shopping motivations (HSM) and supermarket attributes (SMA) on shopper loyalty (SLO).Design/methodology/approachA sample of 608 supermarket shoppers in Ho Chi Minh City, Vietnam was surveyed to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1bd3e420520189720bedb9ff5f090ee3
https://hdl.handle.net/10453/5315
https://hdl.handle.net/10453/5315
Publikováno v:
Advances in International Marketing ISBN: 0762313692
This study examines the roles of market and learning orientations in relationship quality between exporters in transition economies and their foreign importers and subsequently, export performance. A random sample of 283 export firms in Vietnam provi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::81eda5c6658126d0244c3aaea2b3d3a9
https://hdl.handle.net/10453/11733
https://hdl.handle.net/10453/11733