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pro vyhledávání: '"Nigel F. Piercy"'
Autor:
Nigel F Piercy, Nikala Lane
A revolution is taking place in the way companies organize and manage the'front-end'of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiat
Service firms strive to encourage their frontline employees (FLEs) to develop attitudes and behaviors that support excellent service delivery. Anchored in the conservation of resources (COR) theory, this study aims to understand the mechanisms throug
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::25ba3529b041a7e70bb146ec92219711
Autor:
Nigel F. Piercy
Publikováno v:
The Management Implications of New Information Technology ISBN: 9781351141246
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbcb3838cea9512de392fb0497332a01
https://doi.org/10.4324/9781351141246-15
https://doi.org/10.4324/9781351141246-15
Autor:
Nigel F. Piercy
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r
Autor:
Nigel F. Piercy
This book, originally published in 1984, established the need for a strategic managerial response to the new technology, which relies on an understanding of the real effects of technology - on organisational structure, manageemnt style and employee r
Autor:
Nigel F. Piercy
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, wi
Publikováno v:
Journal of Marketing Theory and Practice. 20:7-22
Sales management control strategy attracts considerable research attention because of its importance to achieving superior salesperson performance. However, the research stream on this topic evaluates the type of control exercised by sales managers (
Publikováno v:
Journal of World Business. 46:104-115
A global perspective on relevant antecedents of sales organization effectiveness is an important research issue. We investigate four antecedents of sales organization effectiveness, including sales unit design, salesperson turnover, organizational co
Publikováno v:
Journal of Business Strategy. 31:38-48
PurposeHarsh economic conditions have put pricing higher on the agenda but responses to pricing challenges have frequently been tactical. The intent is to build on basic pricing principles to emphasize a strategic perspective on pricing built around