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Autor:
Niemann, Ilse
M.A.
This study determines the role of public relations as a marketing communication function in RAU's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic changes have occurred in
This study determines the role of public relations as a marketing communication function in RAU's integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic changes have occurred in
Externí odkaz:
http://hdl.handle.net/10210/7034
Autor:
Niemann, Ilse
Change on various levels in globalised markets necessitates organisations to adopt a stakeholder-based approach to communication management and marketing management. In order to meet the needs of these stakeholders, organisations need to create and n
Externí odkaz:
http://hdl.handle.net/2263/28463
http://upetd.up.ac.za/thesis/available/etd-10062005-100746/
http://upetd.up.ac.za/thesis/available/etd-10062005-100746/
Autor:
Niemann, Ilse.
Thesis (Ph.D.(Communication Management))-University of Pretoria, 2005.
Summaries in English and Afrikaans. Includes bibliographical references. Available on the Internet via the World Wide Web.
Summaries in English and Afrikaans. Includes bibliographical references. Available on the Internet via the World Wide Web.
Externí odkaz:
http://upetd.up.ac.za/thesis/available/etd-10062005-100746