Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Niels Schillewaert"'
Autor:
Joeri Hofmans, Peter Theuns, Sven Baekelandt, Olivier Mairesse, Niels Schillewaert, Walentina Cools
Publikováno v:
Survey Research Methods, Vol 1, Iss 2 (2007)
The objective of this study is to examine whether manipulating the orientation of a rating scale impacts on the perceived intensity of the verbal qualifiers. An experiment is designed to assess the perception of intensities of verbal qualifiers in
Externí odkaz:
https://doaj.org/article/ac5aa2f3a7b84ba385a4c8fc217a6593
Autor:
Niels Schillewaert
Publikováno v:
Research World. 2018:55-56
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b8a2376edd042820f81fcae9eaf35fe4
https://doi.org/10.1002/rwm3.20627
https://doi.org/10.1002/rwm3.20627
Publikováno v:
PSYCHOLOGICAL METHODS
In the recent methodological literature, various models have been proposed to account for the phenomenon that reversed items (defined as items for which respondents' scores have to be recoded in order to make the direction of keying consistent across
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ecbdf2830cba49c1e83952dfeced60f
https://doi.org/10.1037/a0032121
https://doi.org/10.1037/a0032121
Autor:
Michael Friedman, Niels Schillewaert
Publikováno v:
Journal of Marketing Theory and Practice. 20:377-390
Two methodological effects are examined in sequential monadic concept test methodology. Data come from real-world concept tests in which respondents evaluated three concepts. Clear order effects are identified: concepts are evaluated more highly when
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d8a15cb22bb08765b00203931cb85a9c
https://doi.org/10.2753/mtp1069-6679200402
https://doi.org/10.2753/mtp1069-6679200402
Publikováno v:
Journal of Business Research. 65:929-936
This paper presents a study designed to examine outcomes of different workplace structures. Specifically, using a sample of 156 sales organizations, we review how sales force structure, eLearning, and technological tools can influence coordination an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e126624eaf6ff846b0a14ca68a273915
https://doi.org/10.1016/j.jbusres.2011.05.005
https://doi.org/10.1016/j.jbusres.2011.05.005
Publikováno v:
Journal of the Academy of Marketing Science. 41:234-252
This study examines the dynamics of consumer–brand identification (CBI) and its antecedents in the context of the launch of a new brand. Three focal drivers of CBI with a new brand are examined, namely: perceived quality (the instrumental driver),
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39e9cf4cba48b64382f449c6d89e8104
https://doi.org/10.1007/s11747-012-0301-x
https://doi.org/10.1007/s11747-012-0301-x
Publikováno v:
Journal of International Business Studies. 43:306-331
The authors propose a symbolic–instrumental interactive framework of consumer–brand identification (CBI) and explore its predictiveness across 15 countries. Using multinational data, they show that the negative impact of the misalignment between
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dd67e9ad7280543b31d36fa2ec61d038
http://www.palgrave-journals.com/jibs/journal/v43/n3/pdf/jibs201154a.pdf
http://www.palgrave-journals.com/jibs/journal/v43/n3/pdf/jibs201154a.pdf
Autor:
Jon Puleston, Niels Schillewaert
Publikováno v:
International Journal of Market Research. 53:557-562
These are two summaries based on presentations from the above conference, both concerned with improving engagement in the research process. The first, from Jon Puleston, discusses ways to engage more effectively with respondents in online research. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ea0c0600a9018798b19598bf69dd9f20
https://doi.org/10.2501/ijmr-53-4-557-562
https://doi.org/10.2501/ijmr-53-4-557-562
Publikováno v:
Industrial Marketing Management. 40:162-174
article i nfo This research examines the performance implications of integrating information technology with marketing capabilities and other firm-level resources. Specifically, this study introduces and empirically tests a model that conceptualizes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::860b08b746e085bcd2b39a060fee949e
https://doi.org/10.1016/j.indmarman.2010.05.001
https://doi.org/10.1016/j.indmarman.2010.05.001
Publikováno v:
International Journal of Market Research, 53(3), 369-390. Market Research Society
Scopus-Elsevier
Scopus-Elsevier
The majority of online research is now conducted via discontinuous online access panels, which promise high response rates, sampling control, access to populations that are hard to reach, and detailed information about respondents. To sustain a criti
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::367ca7640df1d34751fa1e7e441eab58
https://doi.org/10.2501/ijmr-53-3-369-390
https://doi.org/10.2501/ijmr-53-3-369-390