Zobrazeno 1 - 10 of 14 pro vyhledávání: '"Nicoletta Occhiocupo"'
1
The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Autor: Belén Derqui, Teresa Fayos, Nicoletta Occhiocupo
Publikováno v: Derqui, B., Fayos, T. and Occhiocupo, N. (2022), "The virtuous cycle of trust. Unveiling clues to successful innovation in the Fast Moving Consumer Goods industry", European Journal of Innovation Management, Vol. 25 No. 6, pp. 1036-1056.
PurposeThis paper aims to shed light on features of successful innovation and on the role played by downstream open innovation (OI) dynamics in the Fast Moving Consumer Goods (FMCG) industry. It also explores the reasons for the decline in the number
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efdb9d5c14b0b79fa63fccab0c65be74
https://doi.org/10.1108/ejim-01-2022-0006
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3
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
Autor: Jorge Matute, Nicoletta Occhiocupo, Ramon Palau-Saumell
Publikováno v: Journal of Product & Brand Management. 30:360-376
Purpose The purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and consequences of CBE for user-initiated online brand communities (OBCs). Design/m
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::73b0d6c4e3bd952e8086510d6e2e2765
https://doi.org/10.1108/jpbm-04-2019-2329
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4
Elektronická kniha
Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024
Autor: Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real
The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers,
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5
The dimensions of hotel customer ratings that boost RevPAR
Autor: Marta Nieto-Garcia, Nicoletta Occhiocupo, Alessio Ishizaka, Giuliano Resce, Giampaolo Viglia
Publikováno v: Nieto-Garcia, M, Resce, G, Ishizaka, A, Occhiocupo, N & Viglia, G 2019, ' The dimensions of hotel customer ratings that boost RevPAR ', International Journal of Hospitality Management, vol. 77, 0, pp. 583-592 . https://doi.org/10.1016/j.ijhm.2018.09.002
Online ratings provide valuable information to operators. However, the use of this information for revenue maximization purposes remains at a moot point. This article proposes a new method to decompose ratings based on their relevance to hotel perfor
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4f2bf95d3417df315872e09a6f500641
http://hdl.handle.net/11695/94823
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6
Simulated test marketing in emerging markets: the need to re-think
Autor: Nicoletta Occhiocupo, Nikolay Y. Korotkov, Lyndon Simkin
Publikováno v: Marketing Intelligence & Planning. 31:807-822
Purpose – The world's leading manufacturers of fast moving consumer goods (FMCGs) generate up to 50 per cent of their revenues in emerging markets. Simulated test marketing (STM) is a common practice deployed by these companies to forecast new prod
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6be81fe06e861987ba5f9f9d20384ff4
https://doi.org/10.1108/mip-01-2013-0010
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7
The multi-layered nature of the internet-based democratization of brand management
Autor: Nicoletta Occhiocupo, Bjoern Asmussen, Sally Harridge‐March, Jillian Dawes Farquhar
Publikováno v: Journal of Business Research. 66:1473-1483
article i nfo The evolution of the internet, including developments suchasWeb2.0,hasledtonewrelationship realities between organizations and their stakeholders. One manifestation of these complex new realities has been the emergence of an internet-ba
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e42b7d288d9839610b39d9880200eab5
https://doi.org/10.1016/j.jbusres.2012.09.010
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8
Antecedents of travellers' electronic word-of-mouth communication
Autor: Georgina Whyatt, Yuksel Ekinci, Nicoletta Occhiocupo, Silvia Wan-Ju Liang
Publikováno v: Journal of Marketing Management. 29:584-606
Electronic word-of-mouth (eWOM) is recognised as a means of interpersonal communication and a powerful marketing tool. However, previous studies have focussed on related motivations, and limited attention has been given to understanding the anteceden
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::203b8d0225ccebd781a5aff6077bf4f7
https://doi.org/10.1080/0267257x.2013.771204
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10
Private Label Management
Autor: Georgina Whyatt, Merlin Stone, Nicoletta Occhiocupo, Sebastian Molinillo, Yuksel Ekinci
The aim of this paper is to review empirical and theoretical academic research about Private Label products (PLs) and to suggest directions for future research. The review focuses on the period of greatest scientific output (2000-2014) and consults a
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ba6a77df47e4bc1e3db9a299f98620f
https://doi.org/10.4018/978-1-5225-0220-3.ch001
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