Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nicole Stefanie Gomes dos Santos"'
Autor:
Diliane Salustiano de Farias, Edvan Cruz Aguiar, Nicole Stefanie Gomes dos Santos, Manoela Costa Policarpo
Publikováno v:
Faces: Revista de Administração, Vol 22, Iss 1 (2024)
The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target
Externí odkaz:
https://doaj.org/article/9664c98d2cf346118a8e066084843a0e
Publikováno v:
ReMark-Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1075-1128
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM
Objective: To analyze the role of perceived similarity in social interaction and co-creation of value and its relationship with the experience of consumption in service environments for specific audiences.Method: The research was a survey type, conte
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::dca68af0f4f0392664c4e37ca808081d
https://doi.org/10.5585/remark.v21i4.19992
https://doi.org/10.5585/remark.v21i4.19992