Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Nicole Koschate-Fischer"'
Publikováno v:
Journal of the Academy of Marketing Science.
Facial emojis have increasingly permeated electronic word of mouth (eWOM), but the persuasive consequences of this phenomenon remain unclear. Drawing on emotions as social information (EASI) theory, this research reveals that facial emojis influence
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef098cb7e2d54191d6a1d1ec4cd4bf51
https://doi.org/10.1007/s11747-023-00932-8
https://doi.org/10.1007/s11747-023-00932-8
Publikováno v:
Handbook of Market Research ISBN: 9783319055428
Handbook of Market Research
Handbook of Market Research
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6bef5256d6b4786a7b90a9cc319ddb49
https://doi.org/10.1007/978-3-319-57413-4_34
https://doi.org/10.1007/978-3-319-57413-4_34
Publikováno v:
Psychology & Marketing. 36:758-772
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c4751772b82b62deb7fc10abf4e7e9e6
https://doi.org/10.1002/mar.21210
https://doi.org/10.1002/mar.21210
An increasing number of companies engage in the customization of products to reap the benefits of increased sales and the potential to charge higher prices. Online configurators, which allow customers to assemble “customized” versions of a produc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::403b7fba682d5c13d1579b21fdc8bffd
https://opus4.kobv.de/opus4-fau/files/21797/j.intmar.2020.05.003.pdf
https://opus4.kobv.de/opus4-fau/files/21797/j.intmar.2020.05.003.pdf
Publikováno v:
IEEE Symposium on Security and Privacy
With the expansion of the Internet of Things (IoT), the number of security incidents due to insecure and misconfigured IoT devices is increasing. Especially on the consumer market, manufacturers focus on new features and early releases at the expense
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9fcf513cf4a9fb23a9f61a1885e22e76
https://doi.org/10.1109/sp40000.2020.00021
https://doi.org/10.1109/sp40000.2020.00021
Publikováno v:
Journal of the Academy of Marketing Science. 46:516-536
Consumers can experience major life events (e.g., the birth of a child or retirement) that have key strategic managerial implications for firms in terms of creating new market segments as well as preventing defection from existing brands. Therefore,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7bed3eb7831fec6c4cdb771fdcac6d18
https://doi.org/10.1007/s11747-017-0548-3
https://doi.org/10.1007/s11747-017-0548-3
Publikováno v:
International Marketing Review. 34:183-205
Purpose Drawing from the entitativity theory, the purpose of this paper is to focus on the European Union (EU) as a superordinate entity and investigate the extent to which a “Made-in-EU” designation leads to superior/inferior brand evaluations a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29f12ec0171a64109ed5d70a1b2ed4f1
https://doi.org/10.1108/imr-03-2015-0097
https://doi.org/10.1108/imr-03-2015-0097
Publikováno v:
Journal of Business Economics. 87:809-875
Behavioral pricing extends traditional price theory by exploring consumers’ reactions to prices from a psychological perspective. With the constant and substantial evolution of this research field, we review the progress on the state of knowledge o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f122c7ffe8525567a46b51700642c09
https://doi.org/10.1007/s11573-016-0839-z
https://doi.org/10.1007/s11573-016-0839-z
Publikováno v:
Service Business Development ISBN: 9783658224233
Die Digitalisierung begunstigt die Entwicklung von datenzentrischen Dienstleistungen. Diese zeichnen sich durch die wertschopfende Nutzung von Daten aus. In dem Beitrag wird auf den Unterschied zwischen datenzentrischen und digitalisierten Dienstleis
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7ef7b5c8490c6f4f9c159dab0d176bb6
https://doi.org/10.1007/978-3-658-22424-0_8
https://doi.org/10.1007/978-3-658-22424-0_8
Publikováno v:
Journal of the Academy of Marketing Science. 44:608-626
When implementing cause-related marketing campaigns, companies sometimes increase prices to partially cover some of the costs of the campaign. However, our knowledge regarding the conditions under which consumers perceive these increases as fair and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f6f494f3ec332971ebd07a196aa089f
https://doi.org/10.1007/s11747-015-0454-5
https://doi.org/10.1007/s11747-015-0454-5