Zobrazeno 1 - 10
of 59
pro vyhledávání: '"Nicolas Pontes"'
Publikováno v:
Journal of Human Resources in Hospitality & Tourism. 22:212-238
Publikováno v:
Journal of Strategic Marketing. :1-23
Publikováno v:
Journal of Services Marketing. 37:409-419
Purpose This paper aims to examine how individuals’ need for distinction moderates the effect of perceived harm to others as a result of preferential treatment on customers’ attitudes towards the service provider. Design/methodology/approach Two
Autor:
Bruno Schivinski, Nicolas Pontes, Barbara Czarnecka, Wen Mao, Jennifer De Vita, Vasileios Stavropoulos
Publikováno v:
Journal of Product & Brand Management. 31:1047-1062
Purpose This study aims to examine in which circumstances consumer’s self-congruity moderates the indirect influence of consumer-based brand equity (mediating role) in the relationship between firm-created and user-generated social media content an
Publikováno v:
Psychology & Marketing. 39:951-961
Publikováno v:
European Journal of Marketing. 55:3033-3058
PurposeAlthough preferential treatment has been considered a positive relationship marketing tactic, this research aims to examine how perceived harm to others as a result of preferential treatment invokes consumers’ negative moral emotions and neg
Publikováno v:
Journal of Sport Management. 35:117-129
Previous literature on sponsorship-linked marketing have shown that articulation messages lead to more favorable attitudes toward the sponsor brand. However, results from some studies do not entirely support this finding, suggesting that important va
Autor:
Vivian Pontes, Nicolas Pontes
Publikováno v:
Journal of Brand Management. 28:402-412
Spillover effects seem to be pervasive in consumers’ decision-making. Yet, research examining spillover effects of competing brands’ associations is scarce, particularly in the context of brand extensions. In this research, we examine the extent
Autor:
Megan Ashleigh Smart, Nicolas Pontes
Publikováno v:
Food Quality and Preference. 104:104738
Autor:
Nicolas Pontes, Laura Kai Williams
Publikováno v:
Psychology & Marketing. 38:43-55
This paper investigates the effect of the color red on gambling behavior, as influenced by feeling lucky and cultural background. Four experiments examine how risk-taking choices and gambling behaviors are affected. Study 1A and 1B establish the red