Zobrazeno 1 - 10
of 87
pro vyhledávání: '"Nicolas Hamelin"'
Autor:
Nicolas Hamelin, Ishaq M. Bhatti
Publikováno v:
Energies, Vol 16, Iss 19, p 6858 (2023)
Background: This study examines the relationship between energy usage, health issues, and pro-environmental behaviour (PEB) in Kyrgyzstan amidst the country’s commitment to transition from coal-based energy to renewable sources, in line with the Pa
Externí odkaz:
https://doaj.org/article/b4b7691caedc4787a7d7f5a0c8fba199
Publikováno v:
Eurasian Journal of Business and Economics, Vol 12, Iss 23, Pp 1-15 (2019)
In an unprecedented event, the current ruling party of India – the BJP - won the UP election in 2017 after 15 years of domination by the Congress. In 2016, when all the pollsters and pundits statistically analyzed the ongoing election for US Pres
Externí odkaz:
https://doaj.org/article/3f14b30c328a4b59870a2f53d908a932
Autor:
Nicolas Hamelin, Monica Chaudhary
Publikováno v:
Luxury Marketing, Sustainability and Technology ISBN: 9781003321378
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::94a44c43405aaa9a6caccc9ccf4ba626
https://doi.org/10.4324/9781003321378-7
https://doi.org/10.4324/9781003321378-7
Publikováno v:
Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing ISBN: 9781668458976
Businesses are considered to have reached the zenith of progression once they are able to value and create emotionally engaging customer experiences. Its importance relies on creating strong customer-business relationships in order to increment brand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2c43483e1fa7d70d8277717758a92799
https://doi.org/10.4018/978-1-6684-5897-6.ch015
https://doi.org/10.4018/978-1-6684-5897-6.ch015
Publikováno v:
Journal of Global Scholars of Marketing Science. 31:624-644
This study reveals the importance of package design and brand in the choice of over-the-counter (OTC) analgesic. Various packages for analgesic products were tested on 40 respondents and autonomic body reactions were measured. The product tested was
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ce33f2f6541cf35ef2ac46f4178a6791
https://doi.org/10.1080/21639159.2021.1939094
https://doi.org/10.1080/21639159.2021.1939094
Publikováno v:
Australasian Marketing Journal. 30:313-330
This research used a novel method in which biometric data and data envelopment analysis (DEA) (a statistical tool generally used for multi-criteria decision making) were used to assess advertising effectiveness. Facial detection and eye-tracking anal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44ffb412a8e77d25b6ef2c9dc2f0e63e
https://doi.org/10.1177/18393349211005061
https://doi.org/10.1177/18393349211005061
Autor:
Marco I. Bonelli, Nicolas Hamelin
Publikováno v:
2022 8th International Conference on Virtual Reality (ICVR).
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::621c945a9da0971726fc4e3f6fd26649
https://doi.org/10.1109/icvr55215.2022.9848110
https://doi.org/10.1109/icvr55215.2022.9848110
Publikováno v:
Australasian Marketing Journal. 29:187-197
This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. Although previous studies on mobile apps have investigated TAM, critical social factors have been neglected, thus, reinfor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::86c830f90cd8ba5003afc7a3ce12b565
https://doi.org/10.1016/j.ausmj.2020.01.002
https://doi.org/10.1016/j.ausmj.2020.01.002
Autor:
Nicolas Hamelin, Marco I. Bonelli
Publikováno v:
Journal of Behavioral and Experimental Finance. 36:100743
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::39b152f86c847ed9b0748b0991834fbd
https://doi.org/10.1016/j.jbef.2022.100743
https://doi.org/10.1016/j.jbef.2022.100743
Autor:
Anish Babu Zacharia, Nicolas Hamelin
This research used a Phenomenography approach of Eye Tracking to study the Biometric changes when participants were subjected to eight static subliminal images hidden in seven differently designed packages. Embeds or static subliminal stimulus in the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::87731f4a65a6bf6069f5dedaf218e81b
https://doi.org/10.1108/978-1-80071-348-220211009
https://doi.org/10.1108/978-1-80071-348-220211009