Zobrazeno 1 - 10
of 47
pro vyhledávání: '"Nicolae TEODORESCU"'
Publikováno v:
Theoretical and Applied Economics, Vol XXII, Iss 1, Pp 35-48 (2015)
As the highly standardized mass tourism demonstrated its incapacity to satisfy the increasingly complex needs of tourists, the necessity to develop a new approach for the production, selling and promotion of tourism products became obvious. In the cu
Externí odkaz:
https://doaj.org/article/6049421a1d2a46eb9a539f196ec0cd89
Autor:
Mihail-Cristian DIŢOIU, Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 12, Pp 37-50 (2014)
In order to influence the decision making process in tourism, and to keep account with the “tough” competition environment in the current economy, destinations find themselves “fighting” more and more for the attainment of an image as favoura
Externí odkaz:
https://doaj.org/article/0a2bbed3979b44e587f3136ca9659a68
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 9, Pp 43-50 (2014)
In order to satisfy, maintain and fidelize the consumers, considering the multitude of users on the tourism market, it is necessary to implement a relational marketing paradigm, thus offering products that permanently meet the needs and dynamic wishe
Externí odkaz:
https://doaj.org/article/44008eafb85b4d29b9fadf1dc7283640
Autor:
Aurelia-Felicia STĂNCIOIU, Mihail-Cristian DIŢOIU, Nicolae TEODORESCU, Lucian-Florin ONIŞOR, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 7, Pp 43-54 (2014)
From the perspective of the tourist, sensory marketing strategies may result in an experience improvement which leads, in time, to acquiring a positive destination image, and, from the perspective of the destination, to furthering its harmonious deve
Externí odkaz:
https://doaj.org/article/e2d3a1b43cfc4e80bfe35258089cbe8b
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 4, Pp 81-98 (2014)
The development of a destination sensory brand represents a complex process, given the multitude of product components, and, by integrating their specific sensory dimensions in their brand platform, can transform the interaction tourist – destinati
Externí odkaz:
https://doaj.org/article/f07dfe3bb8d041e4805cba0615c8861b
Autor:
Aurelia-Felicia STĂNCIOIU, Andreea BOTOŞ, Nicolae TEODORESCU, Anamaria-Cătălina RADU, Ion PÂRGARU
Publikováno v:
Theoretical and Applied Economics, Vol XXI, Iss 3, Pp 7-30 (2014)
The complexity of a tourism destination such as Romania constitutes a prerequisite for organizing the marketing activity at the macro and meso level, in the context of the tourism development planning process at national level. An important document
Externí odkaz:
https://doaj.org/article/66dae174074e4c6f8f01bb49a48f17d7
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 12, Pp 25-42 (2013)
The delimitation of perceptions regarding balneotherapy destinations is a defining process for shaping their positioning in consumers’ minds. Therefore, creating how balneotherapy tourism products specific activities are perceived by consumers and
Externí odkaz:
https://doaj.org/article/f99ef58234eb42c0a5b768aad9eeb2a5
Autor:
ANDREEA BOTOȘ, NICOLAE TEODORESCU, ION PÂRGARU, AURELIA-FELICIA STĂNCIOIU, ANAMARIA-CĂTĂLINA RADU
Publikováno v:
Annals of the University of Petrosani: Economics, Vol XIII, Iss 1, Pp 15-34 (2013)
The capacity, or more precisely the “task” of concentrating, both from a functional and aesthetic perspective, the essence of a tourism destination into a single object, represents the main explanation why the marketing specialist of the respecti
Externí odkaz:
https://doaj.org/article/50c6238bfd554ea6ace1897258028e0c
Autor:
Aurelia-Felicia STĂNCIOIU, Nicolae TEODORESCU, Ion PÂRGARU, Andreea BOTOȘ, Anamaria-Cătălina RADU
Publikováno v:
Theoretical and Applied Economics, Vol XX, Iss 7, Pp 7-26 (2013)
The multitude of tourism products, “constructed” with a basis containing the resources of a tourism destination, on the one hand, and from the anticipation of the tourists’ needs and desires, on the other hand, is “hosted” in a complex spac
Externí odkaz:
https://doaj.org/article/606dc8aed1e84668be8c9a5fa4b13fe2
Publikováno v:
Theoretical and Applied Economics, Vol XVIII, Iss 12, Pp 43-58 (2011)
A region, in order to express its viability as tourism destination, has to emphasize not only its defining elements, but also the activities from the recreative, curative or cultural field in which it has specialized in (processed after Cocean et al.
Externí odkaz:
https://doaj.org/article/43a622f7dd074077bb311f75d7c51043