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pro vyhledávání: '"Nicola Steinmetz"'
Autor:
Ana Isabel Canhoto, Dirk vom Lehn, Finola Kerrigan, Cagri Yalkin, Marc Braun, Nicola Steinmetz
Publikováno v:
Cogent Business & Management, Vol 2, Iss 1 (2015)
Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper prese
Externí odkaz:
https://doaj.org/article/52016310ab074975be4521d7c0cc6e04
