Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry

Autor: Nico Wiegand, Yuri Peers, Alexander Bleier

Publikováno v: Journal of the Academy of Marketing Science, 51(2), 393-417. Springer New York
Wiegand, N, Peers, Y & Bleier, A 2023, ' Software Multihoming to Distal Markets: Evidence of Cannibalization and Complementarity in the Video Game Console Industry ', Journal of the Academy of Marketing Science, vol. 51, no. 2, pp. 393-417 . https://doi.org/10.1007/s11747-022-00893-4

Steady software supply is a crucial driver of platform sales. While publishers benefit from releasing software across multiple platforms to tap a greater market, platform manufacturers often seek exclusive release to differentiate from competitors. R

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7618d88fdbca44f36246737003903f5c
https://research.vu.nl/en/publications/2f9a34f5-85bd-4d5e-9b4f-3487e57ed20f

Building Your Own Brand Platform

Autor: Julian Wichmann, Nico Wiegand, Reinartz, Werner J.

Publikováno v: Wichmann, J R K, Wiegand, N & Reinartz, W J 2022, ' Building Your Own Brand Platform ', Harvard Business Review, vol. 100, no. 5, pp. 47-53 . < https://store.hbr.org/product/building-your-own-brand-platform/S22052 >
Vrije Universiteit Amsterdam
Harvard Business Review, 100(5), 47-53. Harvard Business School Publishing

Some branded product companies are sidestepping digital aggregators like Amazon and Google Shopping and instead building their own brand flagship platforms. These platforms are more than just a direct sales channel. They provide a mix of specialized

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::55f2b84f7ae7d1a4c90fe27f2c0bd2e2
https://hdl.handle.net/1871.1/c7eaadae-2f9d-4e05-bf08-93464d184145

The Platformization of Brands

Autor: Werner Reinartz, Julian R. K. Wichmann, Nico Wiegand

Publikováno v: Wichmann, J, Wiegand, N & Reinartz, W J 2022, ' The Platformization of Brands ', Journal of Marketing, vol. 86, no. 1, pp. 109-131 . https://doi.org/10.1177/00222429211054073
Journal of Marketing, 86(1), 109-131. American Marketing Association

Digital platforms that aggregate products and services, such as Google Shopping or Amazon, have emerged as powerful intermediaries to brand offerings, challenging traditional product brands that have largely lost direct access to consumers. As a coun

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cf957d5bb91d406382d8ae230d22b265
https://research.vu.nl/en/publications/2578eb83-91da-4361-b535-759b9b3f268d

Hurray for Hollywood? How Media Conglomerates’ New Partial Disintermediation Strategy Shapes Consumers’ Use of Streaming and Television

Autor: Nico Wiegand, Ricarda Schauerte, Thorsten Hennig-Thurau

Publikováno v: SSRN Electronic Journal.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::9e97ad39a8c4308abfdd5915fefb083a
https://doi.org/10.2139/ssrn.3968075

The impact of digital transformation on the retailing value chain

Autor: Nico Wiegand, Werner Reinartz, Monika Imschloss

Publikováno v: Reinartz, W, Wiegand, N & Imschloss, M 2019, ' The impact of digital transformation on the retailing value chain ', International Journal of Research in Marketing, vol. 36, no. 3, pp. 350-366 . https://doi.org/10.1016/j.ijresmar.2018.12.002

Consumers have traditionally made purchase decisions at the store shelf, giving institutional brick-and-mortar retailers great power to learn about and influence behaviors and preferences. With the rise of e-commerce, mobile shopping, and most recent

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f42a7888add3d2294e190248004deace
http://www.scopus.com/inward/record.url?scp=85060345757&partnerID=8YFLogxK