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pro vyhledávání: '"Nicholas Oblitei Commey"'
Autor:
Aidatu Abubakari, Matilda Adams, Nicholas Oblitei Commey, Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner
Publikováno v:
International Marketing Review. 37:273-297
PurposeThe study sought to examine the influence of social media resources on export performance and the role commitment and trust play in this relationship using an integrated model.Design/methodology/approachA quantitative survey design was employe