Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Nicholas Oblitei Commey"'
Autor:
Aidatu Abubakari, Matilda Adams, Nicholas Oblitei Commey, Mahmoud Abdulai Mahmoud, Adelaide Naa Amerley Kastner
Publikováno v:
International Marketing Review. 37:273-297
PurposeThe study sought to examine the influence of social media resources on export performance and the role commitment and trust play in this relationship using an integrated model.Design/methodology/approachA quantitative survey design was employe
Autor:
Mahmoud, Mahmoud Abdulai, Adams, Matilda, Abubakari, Aidatu, Commey, Nicholas Oblitei, Kastner, Adelaide Naa Amerley
Publikováno v:
International Marketing Review; 2020, Vol. 37 Issue 2, p273-297, 25p