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pro vyhledávání: '"Nicholas Nhepera"'
Autor:
Darlington Onojaefe, Nicholas Nhepera
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 6, Iss 2 (2017)
This paper identified and examined evidence on how customer loyalty is influenced by hotel product innovation. This examination helps to understand differentiation and the competitive benefits of innovation in product and loyalty for such innovation.
Externí odkaz:
https://doaj.org/article/4b253fde07b8405e85890ef8dac706e6
Autor:
Nicholas Nhepera, Darlington Onojaefe
Publikováno v:
Acta Universitatis Danubius: Oeconomica, Vol 15, Iss 2, Pp 70-81 (2019)
Guest loyalty is important for hotel brand, image and differentiation but the understanding of the real motive for guest loyalty is conflated by hotel innovation and loyalty decisions. Although other service components may be important determinants o