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pro vyhledávání: '"Nicholas J. O'Shaughnessy"'
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
The prerequisite of political success in America today is to conceive your election as a product marketing exercise. The marketing dynamic is not the only way to interpret elections — the play of orthodox political factors also colours and determin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1a0d0cdee9522667397701d07ee10301
https://doi.org/10.1007/978-1-349-10352-2_9
https://doi.org/10.1007/978-1-349-10352-2_9
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c04301c208de0a6e22c07ab30b745fb7
https://doi.org/10.1007/978-1-349-10352-2_4
https://doi.org/10.1007/978-1-349-10352-2_4
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
The British have a notion of political marketing as something done simply at election time and even then grudgingly. Political rhetoric is often exclusive rather than inclusive — ameliorative perhaps for those it aims at, but infuriating to those i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c16b8ee718d3a70b16f8bd04fda9cb8a
https://doi.org/10.1007/978-1-349-10352-2_10
https://doi.org/10.1007/978-1-349-10352-2_10
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6121201c16b333edcd664b1433fb41ca
https://doi.org/10.1007/978-1-349-10352-2_5
https://doi.org/10.1007/978-1-349-10352-2_5
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
The Bush campaign began abysmally. This was not deliberate, but it was an invaluable asset in his merchandising. It meant that core Republican supporters and contributors were galvanised out of their apathy. It meant that the public wearied of the pr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::210b07a22cd3fcb86a1fb205a2d87c0b
https://doi.org/10.1007/978-1-349-10352-2_11
https://doi.org/10.1007/978-1-349-10352-2_11
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
‘Political Marketing’ — a term we see increasingly in newspapers, a part now of the baggage of conventional orthodoxy — has come into its own with popular recognition that it is a convenient shorthand for something people recognise as central
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5ca1e6600c21067353eed51d81cb86dc
https://doi.org/10.1007/978-1-349-10352-2_1
https://doi.org/10.1007/978-1-349-10352-2_1
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
Since political marketing is largely an American invention we must look to American history for explanations of the growth of the genre; for many themes touch the American political psyche and political marketing is sometimes their expression. Both e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d52650adae57c7ceabb4b4c023c6c3f3
https://doi.org/10.1007/978-1-349-10352-2_3
https://doi.org/10.1007/978-1-349-10352-2_3
Autor:
Nicholas J. O’Shaughnessy
Publikováno v:
The Phenomenon of Political Marketing ISBN: 9781349103546
Marketing is a technical term that must relate to modern practice and the body of theoretical knowledge it draws from. We define it as being all those behaviours by which the firm relates to its externalities, but in recent years, as we have seen, th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::940fb634793436e0a4e2b63ce6e3993c
https://doi.org/10.1007/978-1-349-10352-2_2
https://doi.org/10.1007/978-1-349-10352-2_2