Zobrazeno 1 - 10
of 93
pro vyhledávání: '"Nicholas J. Ashill"'
Autor:
Nicholas J. Ashill, Ugur Yavas
Publikováno v:
Innovative Marketing, Vol 2, Iss 1 (2006)
Externí odkaz:
https://doaj.org/article/d9119ec5cff949778de8cf49b3fc6130
Publikováno v:
Journal of Business Research. 137:293-307
Airport retail has undergone significant change in the last decade. Today, many airports provide a broad selection of product varieties and an augmented shopping experience. In this study we focus on sequential purchasing which remains an unexplored
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2030108c1e237459d9957d007ef3fbb1
https://doi.org/10.1016/j.jbusres.2021.08.038
https://doi.org/10.1016/j.jbusres.2021.08.038
Autor:
Jean Boisvert, Nicholas J. Ashill
Publikováno v:
Journal of Product & Brand Management. 31:484-495
Purpose The purpose of this study is to assess the extent to which gender impacts the evaluation of vertical line extensions of luxury brands in a cross-national context. The topic of brand/line extensions has been investigated in the mainstream bran
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b12edcab2ab5de0e09365785e5f6fc7a
https://doi.org/10.1108/jpbm-09-2020-3119
https://doi.org/10.1108/jpbm-09-2020-3119
Publikováno v:
The Service Industries Journal. 42:843-871
Drawing on social exchange theory, this study investigates the mechanism of felt obligation underpinning the link between three key forms of perceived support (organization, supervisor, and team) and three key frontline employee work outcomes. The st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a15510e053f613bebd04d7a2761fe82c
https://doi.org/10.1080/02642069.2020.1858062
https://doi.org/10.1080/02642069.2020.1858062
This study explores the different configurations of internal and externally sourced resources utilized by SMEs, as well as host and home country institutional influences (hereafter abbreviated to ‘internal and external resources’, and ‘host and
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cebc21e1467f6dbab77591d5cbd3d1f2
PurposeThe purpose of this paper is to offer a theoretical and empirical understanding of how social ties affect innovation behavior and new product performance in Turkey, which is an emerging economy where high levels of economic and political uncer
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b7a80e3b87a0ad5c3588076d6637c162
© 2020 New York University Perceived value among children is an important concept in consumer decisions, yet surprisingly no research has operationalized value for this consumer group. To address this omission, and following the guidelines of DeVell
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::50d09a60cf217048fdc9d930896d0f5b
Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::24c145fb5bd96df0bb38f7a3a96671c6
Autor:
Jean Boisvert, Nicholas J. Ashill
The phenomenon of “masstige brands” has led many luxury brands to launch downward extensions, which come with the risk of diluting the parent brand. The goal of this study is to test the extent to which downward line extensions may impact a Frenc
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20ac9f96fc4361075fc3f40d70947372
PurposeDespite major market-orientated reforms to enhance the competitive advantage of Russian domestic firms, the antecedents and consequences of frontline employee (FLE) customer orientation (CO) remain poorly understood. Acknowledging this paucity
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7afc29b9f25fce53ea607aab5cdf6256