Zobrazeno 1 - 10
of 29
pro vyhledávání: '"Nicholas H. Lurie"'
Publikováno v:
Journal of Consumer Psychology. 32:274-292
Research demonstrates that people utilize both reasoning and feeling in decision making and that both strategies can be advantageous. However, little is known about how people perceive their decision making relative to others. Despite research findin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::942413f209561bfa7bb6953630b8dd19
https://doi.org/10.1002/jcpy.1244
https://doi.org/10.1002/jcpy.1244
Autor:
Na Wen, Nicholas H. Lurie
Publikováno v:
Journal of Retailing. 95:86-98
Many online retailers use seemingly innocuous visual boundaries when presenting choice sets to consumers. In contrast to previously studied aspects of information presentation, visual boundaries do not alter underlying information structure. The auth
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f93e8009c209dc40feaef7c529b55ab8
https://doi.org/10.1016/j.jretai.2019.03.001
https://doi.org/10.1016/j.jretai.2019.03.001
Publikováno v:
Marketing Science. 38:773-792
Mobile users can create word of mouth wherever they are and whenever they want, leading to differences in the content and consumption value of mobile versus nonmobile word of mouth.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3a42a923a2bb5d74191d89a0b2c6dabe
https://doi.org/10.1287/mksc.2018.1115
https://doi.org/10.1287/mksc.2018.1115
Autor:
Nicholas H. Lurie, Na Wen
Publikováno v:
Journal of Retailing. 94:393-407
Although retailers know that brand names are important conveyors of product benefits, little is known about how subtle characteristics of brand names affect consumer attitudes and purchase intentions. This research proposes and shows that the letter
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b537ab70b032d5be9fabaf961f06a42d
https://doi.org/10.1016/j.jretai.2018.10.002
https://doi.org/10.1016/j.jretai.2018.10.002
Autor:
Zoey Chen, David M. Muir, Charlotte H. Mason, Hongju Liu, Rajkumar Venkatesan, Nicholas H. Lurie, Grant Packard, Jonah Berger, Beibei Li, Ann E. Schlosser, Baohong Sun, Joseph Pancras
Publikováno v:
Customer Needs and Solutions. 5:15-27
Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d178e8fb76553c1a3f1cf8cac3e9199
https://doi.org/10.1007/s40547-017-0076-9
https://doi.org/10.1007/s40547-017-0076-9
Publikováno v:
SSRN Electronic Journal.
Although Fogg’s (1999, 2003) ideas of persuasive technologies are widely accepted, few attempts have been made to test his ideas, particularly in a team context. In this article, we 1) theoretically extend Fogg’s ideas by identifying contexts in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0ec2692a292d872d82358f5b5ae70b07
https://doi.org/10.2139/ssrn.3817963
https://doi.org/10.2139/ssrn.3817963
Autor:
Na Wen, Nicholas H. Lurie
Publikováno v:
Journal of Retailing. 90:511-523
To help consumers deal with increasing amounts of information, many online retailers offer simple decision aids, such as the ability to sort on a particular attribute or eliminate undesired alternatives. The authors propose that consumers use simple
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::af38ec6fbb7fed2c256d7d54b63304e0
https://doi.org/10.1016/j.jretai.2014.08.004
https://doi.org/10.1016/j.jretai.2014.08.004
Autor:
Zoey Chen, Nicholas H. Lurie
Publikováno v:
Journal of Marketing Research. 50:463-476
Prior research shows that positive online reviews are less valued than negative reviews. The authors argue that this is due to differences in causal attributions for positive versus negative information such that positive reviews tend to be relativel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7725c93c50c66d7eab68f8bb921c355c
https://doi.org/10.1509/jmr.12.0063
https://doi.org/10.1509/jmr.12.0063
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e6273d62f7d85b1653438cb01ae46ac8
Autor:
Charlotte H. Mason, Joseph Pancras, Baohong Sun, Zoey Chen, David M. Muir, Rajkumar Venkatesan, Nicholas H. Lurie, Hongju Liu, Ann E. Schlosser, Beibei Li, Grant Packard, Jonah Berger
Publikováno v:
SSRN Electronic Journal.
Advancements in mobile technologies mean that consumers can engage the digital world wherever they are and whenever they want. This intersection between the digital and the physical has important implications for consumer decision-making. We propose
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::382aa52e7216bcc2c954a6af2e455620
https://doi.org/10.2139/ssrn.2843891
https://doi.org/10.2139/ssrn.2843891