Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Niall Piercy"'
Publikováno v:
The Marketing Review. 16:183-202
Publikováno v:
Psychology & Marketing. 32:860-873
Mobile payments (MPs) are predicted to be one of the future's most successful mobile services but have achieved limited acceptance in developed countries to date. PCs are still the preferred technology for online shopping in the United Kingdom but th
Publikováno v:
Journal of Enterprise Information Management. 27:731-758
Purpose – The available literature suggest that the research on radio frequency identification (RFID)-related issues is largely concentrated on technical, organizational and implementation aspects, and comparatively lesser attention has been invest
Publikováno v:
Information Systems Management. 31:259-273
This study explores the progress of social innovation research in a public sector context by systematically analyzing its existing body of knowledge to identify areas of societal impact and reveal areas of limitations and potential further research.
Autor:
Niall Piercy, Alexander E. Ellinger
Publikováno v:
Journal of Strategic Marketing. 23:49-71
Over the past half decade, research has consistently highlighted the need to improve cross-functional relationships and integration between the demand side (DS) and supply side (SS) of organizations. Yet, in practice, firms have made little progress
Publikováno v:
Slade, E, Williams, M D, Dwivedi, Y & Piercy, N 2015, ' Exploring consumer adoption of proximity mobile payments ', Journal of Strategic Marketing, vol. 23, no. 3, pp. 209-223 . https://doi.org/10.1080/0965254X.2014.914075
The widespread penetration of proximity mobile payment (MP) systems could drastically change the methods in which consumers purchase goods and services. However, earlier forecasts of the success of these systems have been substantially reduced due to
Autor:
Niall Piercy
Publikováno v:
Journal of Marketing Management. 30:747-785
The purpose of this paper is to build a comprehensive model of online service quality that confirms both the content of, and process of measuring, this higher-order construct. While the past decade has seen the Internet become a key channel for servi
Examining the information value of virtual communities: Factual versus opinion-based message content
Publikováno v:
Journal of Marketing Management. 29:421-438
Social customer relationship management (SCRM) is an evolving discipline which uses technology as a communication channel. It is under-researched and is lacking in its use of traditional marketing principles to inform practice. We shed light on the t
Autor:
Niall Piercy, Shuyu Lin
Publikováno v:
Journal of General Management. 38:61-77
Research on new product development (NPD) is long standing. However, several omissions in the extant knowledge base require renewed attention in this area. Three key shortcomings are apparent in existing research: it is dominated by a focus on large
Publikováno v:
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era ISBN: 9783319118147
Despite being predicted to be one of the future’s most successful mobile services, mobile payments (MPs) have achieved limited acceptance in developed countries to date. Due to this limited success, examination of consumer adoption behavior is a ke
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cb939c7beadfce186be0d9ba5e7dc41f
https://doi.org/10.1007/978-3-319-11815-4_122
https://doi.org/10.1007/978-3-319-11815-4_122