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Publikováno v:
Buletin Studi Ekonomi. :52
The purpose of this study was to determine the effect of brand equity, price and service quality on purchasing decisions. The study was conducted on Starbucks consumers in Bali with a sample of 145 respondents using a nonprobability sampling method,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a0d272fe685ece8216d309123c407b8
https://doi.org/10.24843/bse.2020.v25.i01.p04
https://doi.org/10.24843/bse.2020.v25.i01.p04
