Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Nguyen Hoang Sinh"'
Autor:
Nguyen Hoang Sinh, Hoang Thi Hoa
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 12, Iss 2, Pp 115-126 (2022)
The paper focuses on investigating factors impacting visitors’ loyal behaviour and factor analysis of push and pull motivations to a botanic park. To do so, the research is divided into two phases that are qualitative and quantitative. In the quali
Externí odkaz:
https://doaj.org/article/4fe0109b45614631b97c6ba127ed260c
Autor:
Nguyen Hoang Sinh
Publikováno v:
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 3, Iss 1, Pp 113-123 (2013)
Increasing number of people is becoming more active in park visitation and ecotourism. It is therefore important for park managers to understand future trends in visitor use of parks. This research paper is designed to understand the motivational fac
Externí odkaz:
https://doaj.org/article/2e4f3011ebc6414da17a9699b420391c
Autor:
Nguyen, Hoang Sinh
Publikováno v:
In Heliyon 15 May 2024 10(9)
Publikováno v:
In Australasian Marketing Journal (AMJ) November 2020 28(4):310-324
This book offers an up-to-date and comprehensive picture of the Vietnamese economy, which is the fast-growing economy in Southeast Asia. The country has invested heavily in education, health, and development infrastructure across the country. Progres
Autor:
Nguyễn Hoàng Sinh, Lương Đình Hiển
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 19, Iss 4, Pp 58-76 (2024)
The study identifies the factors of after-sales service quality affecting customer satisfaction and then customer satisfaction to customer loyalty to motorbike warranty repair services at Quang Hien Head in Dong Nai Province. The research model was e
Externí odkaz:
https://doaj.org/article/b94226d34d9c4acdb37b391dea88e70e
Autor:
Ngo Thi Phuong Anh, Nguyen Hoang Sinh
Publikováno v:
HCMCOUJS - ECONOMICS AND BUSINESS ADMINISTRATION. 10
This paper aims to build and test the model of the relationship between push and pull factors and visitors’ loyalty to botanic park, a case of Saigon Zoo and Botanical Gardens in Vietnam. The previous studies were used to build and then test the mo
Autor:
Nguyen Hoang Sinh
Publikováno v:
Ho Chi Minh City Open University Journal of Science-Economics and Business Administration, Vol 3, Iss 1, Pp 113-123 (2013)
Increasing number of people is becoming more active in park visitation and ecotourism. It is therefore important for park managers to understand future trends in visitor use of parks. This research paper is designed to understand the motivational fac
Autor:
Nguyễn Hoàng Sinh, Nguyễn Minh Hiền
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 18, Iss 1, Pp 92-108 (2022)
The main purpose of this study is to research consumer perceptions of celebrity endorsement, including attractiveness, credibility, and expertise in advertising on Facebook. Specifically, the study examines the impact of each factor on the attitude t
Externí odkaz:
https://doaj.org/article/58a04bc444604ab1a5372cf274f32ab1
Autor:
Nguyen Hoang Sinh
Publikováno v:
Journal of International Business and Economy. 14:31-48
Highly attractive models (HAMs) have been popularly used in advertising to impact psychologically on the message receiver in the hopes of increasing the advertisement’s effectiveness. The marketing literature is replete with evidence of the positiv