Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Ngo Thi Khue Thu"'
Publikováno v:
Tạp chí Khoa học và Công nghệ, Pp 41-48 (2023)
The customer experience has an impact on the business’s revenue and profit, especially during the COVID-19 pandemic and the growth of the e-retail industry in Vietnam. Therefore, retailing businesses need to know how to manage a positive customer e
Externí odkaz:
https://doaj.org/article/672219f1bd8641cfacd5e99f1369a3c6
Publikováno v:
ITM Web of Conferences, Vol 51, p 05003 (2023)
The research streams on multichannel integration (MCI) in the hospitality sector recently caught the attention of academics and practitioners. However, knowledge and understanding of integrated multichannel services are still unfamiliar to enterprise
Externí odkaz:
https://doaj.org/article/ae1c2d83d5254ef683606ae37ce287d4
Autor:
Ngo, Thi Khue Thu
La notion de première impression est fréquemment utilisée dans la socio-psychologie mais elle n'a pas été fortement exploitée dans le marketing. Même si cette notion apparait souvent dans le monde du commerce, il n’est pas toujours facile de
Externí odkaz:
http://www.theses.fr/2013REN1G002
Publikováno v:
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, Vol 17, Iss 1, Pp 75-90 (2021)
This study proposes a model that examines the relationships among relational bonds, satisfaction, switching costs, and customer loyalty. Specifically, the author examines the direct impact of relational bonds (financial bonds, social bonds, and struc
Externí odkaz:
https://doaj.org/article/11be80deccc64bccb931bad252054d06