Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Newman O. Omigie"'
Publikováno v:
Journal of Global Information Management. 28:36-57
This study develops an integrated model that extends the means-end theory with customer value research and examines continuance intention towards using mobile financial services. A large-scale online questionnaire targeting M-PESA customers in Kenya
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13a7d9c82bb54cfe5027426a1d28d1f0
https://doi.org/10.4018/jgim.2020070103
https://doi.org/10.4018/jgim.2020070103
Publikováno v:
Industrial Management & Data Systems. 117:910-926
Purpose The purpose of this paper is to extend the theory of consumption values by investigating the influence of aesthetic, conditional, convenience, monetary, epistemic, self-gratification, and social value on customer pre-adoption choice behavior
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f8442bf87c9b0c8e3792d1c83163c26
https://doi.org/10.1108/imds-06-2016-0228
https://doi.org/10.1108/imds-06-2016-0228