Zobrazeno 1 - 10
of 3 336
pro vyhledávání: '"Netnography"'
Autor:
Taştan, İrem, Ozdamar Ertekin, Zeynep
Publikováno v:
Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 5, pp. 724-749.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-05-2023-0059
Publikováno v:
Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 5, pp. 900-944.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2024-0074
Consumer and brand value formation, value creation and co-creation in social media brand communities
Publikováno v:
Journal of Product & Brand Management, 2024, Vol. 33, Issue 4, pp. 477-492.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-01-2023-4299
Publikováno v:
Revista de Gestão, 2022, Vol. 31, Issue 3, pp. 275-290.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/REGE-12-2021-0206
Publikováno v:
International Journal of Event and Festival Management, 2024, Vol. 15, Issue 3, pp. 394-415.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJEFM-07-2023-0060
Autor:
Chengyuan Yu, Wandong Xu
Publikováno v:
Language Testing in Asia, Vol 14, Iss 1, Pp 1-19 (2024)
Abstract Language assessment literacy has emerged as an important area of research within the field of language testing and assessment, garnering increasing scholarly attention. However, the existing literature on language assessment literacy primari
Externí odkaz:
https://doaj.org/article/697054400c3f401da649bce7eb7257c3
Publikováno v:
REGE Revista de Gestão, Vol 31, Iss 3, Pp 275-290 (2024)
Purpose – Sports leagues have stood out in the entertainment industry due to their great economic value and cultural impact. This is the case of the American sports leagues, with emphasis on the National Basketball Association (NBA), whose largest
Externí odkaz:
https://doaj.org/article/0c658c95bb4b4126a66f18227c95e0a0
Publikováno v:
Annals of Tourism Research Empirical Insights, Vol 5, Iss 2, Pp 100128- (2024)
The recent closure of the Uluru climb marked a pivotal moment in Australia's tourism history. Uluru in the Northern Territory has long been a contested symbolic tourist site subject to competing narratives of its significance as a tourist icon and Ab
Externí odkaz:
https://doaj.org/article/8e0f7b03229146d28e470ac3122ac53d
Autor:
Mizukoshi, Kosuke, Mari, Hisashi
Publikováno v:
Qualitative Market Research: An International Journal, 2024, Vol. 27, Issue 2, pp. 301-318.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QMR-11-2022-0165
Autor:
Techawongstien, Koraya
Publikováno v:
Qualitative Research Journal, 2024, Vol. 24, Issue 2, pp. 119-132.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/QRJ-11-2023-0170