Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Nerio Ramon Olivar Urbina"'
Autor:
Nerio Ramon Olivar Urbina
Publikováno v:
RAN, Vol 10, Iss 1, Pp 84-104 (2024)
Purpose: To diagnose the state of verbal communication among managers in Venezuelan private banking from the perspective of neurocommunication. Methodology: This research was both exploratory and descriptive in nature, employing a qualitative appr
Externí odkaz:
https://doaj.org/article/0a1a81c10378443288eccb97e1c20d11
Autor:
Nerio Ramon Olivar Urbina
Publikováno v:
RAN, Vol 9, Iss 2, Pp 211-232 (2023)
Purpose: to propose a model from the perspective of neurocommunication to properly manage verbal communication. Methodology: The research was exploratory, descriptive, and explanatory; therefore, it was conducted under a qualitative approach and a d
Externí odkaz:
https://doaj.org/article/8262bf46cb3d4b3386a95e525c2f9234
Autor:
Nerio Ramon Olivar Urbina
Publikováno v:
RAN. Revistas Academia y Negocios. 9:13-28
Propósito: Describir los elementos básicos del neuromarketing, una disciplina que surge de la fusión de las neurociencias y el marketing, para conocer el funcionamiento cerebral, así como los procesos psicoemocionales involucrados en las decision
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4bfb3cf93808e3597f4442b90f8a8625
https://doi.org/10.29393/ran9-2nfno10002
https://doi.org/10.29393/ran9-2nfno10002
Autor:
Nerio Ramón Olivar Urbina
Publikováno v:
RAN, Vol 6, Iss 1, Pp 127-142 (2020)
The purpose of this research was to use Neuromarketing perspectives to design strategies for each part of the marketing mix in the development and positioning of a mass consumption product. Since this was an in-field exploratory research, it was cond
Externí odkaz:
https://doaj.org/article/4e2b2c867e5c462587e29901a4a67142