Bankų sektoriaus Y kartos vartotojų patirties vertinimas

Autor: Asta Kyguolienė, Nerijus Makutėnas

Publikováno v: Organizacijų Vadyba: Sisteminiai Tyrimai, Vol 78, Iss 1, Pp 77-93 (2017)
Organizacijų vadyba: sisteminiai tyrimai [Management of Organizations: Systematic Research]. 2017, Nr. 78, p. 77-93.

The article analyses customer experience as the subject of marketing research and presents methods for assessing customer experience. The results of empirical research revealing the Gen-Y customer experience in using the Lithuanian commercial banks�

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0cbf98112c6223c4ffaa9f126a63a76e
https://doaj.org/article/39e1ae08985741da98ec7c3b071c24cb