Zobrazeno 1 - 6
of 6
pro vyhledávání: '"Nergis Aziz"'
Publikováno v:
Eurasian Journal of Business and Economics, Vol 5, Iss 9, Pp 129-140 (2012)
Entrepreneurship is an important element of national economic growth, and college business students represent an important feeder pool for a nation’s supply of entrepreneurs. The purpose of this study is to identify and contrast predictors of st
Externí odkaz:
https://doaj.org/article/a3b39b6cbb7446f297e10ef69f6ab866
Autor:
Nergis Aziz, Barry A. Friedman
Publikováno v:
Strategic Innovative Marketing and Tourism ISBN: 9783030124526
Augmented Reality (AR) is a nascent technology in the tourism sector, and little is known about its impact on tourists’ intention to visit a destination. The main goals of this research are to first determine the extent that utilitarian and hedonic
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0d7783d184f6a62619c66d08126c6469
https://doi.org/10.1007/978-3-030-12453-3_123
https://doi.org/10.1007/978-3-030-12453-3_123
Publikováno v:
Place Branding and Public Diplomacy. 12:249-267
Place branding is gaining significance as destinations compete for scarce resources and visitors. Universities have great potential to influence the attitudes and behavioral intentions of the next generation of visitors, yet little research exists th
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4903e58343b2f88f73a916ab430d278c
https://doi.org/10.1057/s41254-016-0005-y
https://doi.org/10.1057/s41254-016-0005-y
Publikováno v:
Place Branding and Public Diplomacy. 11:175-189
This study investigates the role of non-profit organizations in the nation branding process. A conceptual model based on the Theory of Planned Behavior (Ajzen, 1991) was empirically tested to determine the impact of non-profit organization activities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48c2f2709647a69242ae87069dfb80d4
https://doi.org/10.1057/pb.2015.2
https://doi.org/10.1057/pb.2015.2
Publikováno v:
Journal of Global Entrepreneurship Research, Vol 7, Iss 1, Pp 1-15 (2017)
Prior research has shown that early development of marketing capabilities enable firms to achieve competitive advantage. The entrepreneurial orientation of the firm acts as a catalyst and impacts the market orientation and the marketing capabilities
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8f77e0a8d664653d4ae5bc3df1219a4b
https://hdl.handle.net/10419/196995
https://hdl.handle.net/10419/196995
Publikováno v:
Electronic Commerce Research and Applications. 10:369-374
Social networking is a new driving force that has a significant global impact on political change. Few research studies have been published on the impact of social networking related to political change. This commentary discusses the impacts of socia
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c1e39bf5449c6d115b0b876a67fd0453
https://doi.org/10.1016/j.elerap.2011.05.003
https://doi.org/10.1016/j.elerap.2011.05.003