Výsledky vyhledávání - "Nelson Uliana"

I Am Not Like You, But I’m Also Going by Bike: The Conspicuous Consumption Effect of a Dissociation Reference Group on Observer’s Engagement in an Environmental Cause

Autor: Luis Gustavo Syllos, Eduardo Kalil Hanna, Warton da Silva Souza, Nelson Uliana, Melby Karina Zuniga Huertas

Publikováno v: Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952

In reviewing the literature some theoretical gaps were detected. The first one was the lack of empirical evidence about conspicuous consumption when it is perceived positively. The second gap, regarding the influence of reference groups, is that the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e07a2558ebb4549c7b3f003efb5a5ddd
https://doi.org/10.1007/978-3-319-45596-9_152

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