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pro vyhledávání: '"Nekrošienė Julija"'
Autor:
Skačkauskienė Ilona, Nekrošienė Julija
Publikováno v:
TalTech Journal of European Studies, Vol 13, Iss 1, Pp 226-252 (2023)
Marketing effectiveness evaluation is an important issue for companies due to its significant impact on overall business performance and goals. Discussions on marketing effectiveness evaluation in academic and business societies are extensive. Howeve
Externí odkaz:
https://doaj.org/article/64a05597712340678f883d54cb14ece8
Publikováno v:
Verslas: teorija ir praktika / Business: Theory and Practice. 21(2):827-834
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=951005