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pro vyhledávání: '"Nekrasova, Marina"'
Autor:
Nekrasova, Marina, Sablukov, Aleksandr, Novikov, Alexey, Yushkova, Svetlana, Seregina, Tatiana, Kindzerskaya, Marina
Publikováno v:
In Transportation Research Procedia 2022 63:2186-2193
Autor:
MIRONOVA, Oksana I., PLUZHNIKOVA, Natalya I., Akimova, Natalya N., Nekrasova, Marina V., SHAGAEVA, Elena A., Zhukova, Valentina I.
Publikováno v:
Journal of Advanced Research in Law and Economics (JARLE). V(10):147-156
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=749486
The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity
Autor:
Kiseleva, Elena M., Nekrasova, Marina L., Mayorova, Marina A., Rudenko, Marina N., Kankhva, Vadim S.
Publikováno v:
International Review of Management and Marketing, Vol 6, Iss 6, Pp 95-103 (2016)
Volume: 6, Issue: 6 95-103
International Review of Management and Marketing
Volume: 6, Issue: 6 95-103
International Review of Management and Marketing
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms “customer loyalty” and “brand loyalty”. They were developed at different times and within diff