Výsledky vyhledávání - "Neijens, P.C."

Voorlichtingsmaterialen over alcohol voor vmbo-en praktijkscholieren

Autor: Zebregs, S., Putte, B van den, Graaf, A. de, Lammers, J., Neijens, P.C.

Publikováno v: Tijdschrift voor Gezondheidswetenschappen, 95, 5, pp. 200-203
Tijdschrift voor Gezondheidswetenschappen, 95, 200-203

Item does not contain fulltext 4 p.

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::8b81147f27037486bb1e022efa8db58a
https://hdl.handle.net/2066/180050

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Dit programma bevat product placement: Effecten van sponsorvermeldingen in televisieprogramma's

Autor: Boerman, S.C., van Reijmersdal, E.A., Neijens, P.C., Bronner, A. E., Dekker, P., de Leeuw, E., Paas, L.J., de Ruyter, K., Smidts, A., Wieringa, J.E.

Publikováno v: Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie, 79-92
STARTPAGE=79;ENDPAGE=92;TITLE=Ontwikkelingen in het marktonderzoek: Jaarboek 2015 MarktOnderzoekAssociatie

Europese richtlijnen vereisen dat brand placement in televisieprogramma’s wordt kenbaar gemaakt door een tekst zoals "Dit programma bevat product placement" of door een PP (product placement) logo. Deze sponsorvermeldingen hebben als doel de televi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::244363671858341dc4369989bf2337ee
https://dare.uva.nl/personal/pure/en/publications/dit-programma-bevat-product-placement-effecten-van-sponsorvermeldingen-in-televisieprogrammas(9e85eccc-e8f0-45fd-946f-1ba82f12f595).html

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Effects of sponsorship disclosure timing on the processing of sponsored content: a study on the effectiveness of European disclosure regulations

Autor: Boerman, S.C., van Reijmersdal, E.A., Neijens, P.C.

Publikováno v: Psychology & Marketing, 31(3), 214-224. Wiley-Liss Inc.

This study investigates whether the timing of sponsorship disclosure affects viewers’ processing of sponsored content, and whether a disclosure influences the persuasive effect of the sponsored content. A model is proposed in which sponsorship disc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::7ba4d868a8b2e97e9eeab49090b235ca
https://dare.uva.nl/personal/pure/en/publications/effects-of-sponsorship-disclosure-timing-on-the-processing-of-sponsored-content-a-study-on-the-effectiveness-of-european-disclosure-regulations(2b745bad-e7fa-4a46-bf1c-1ea6c9c5403e).html

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Open and closed advertisements: Moderating effects of comprehension on appreciation

Autor: Ketelaar, P.E., Gisbergen, M.S. van, Bosman, J.A.M., Neijens, P.C., Hess, C., Putte, S.J.H.M. van den, Smit, E.G.

Publikováno v: Neijens, P.C.; Hess, C.; Putte, S.J.H.M. van den (ed.), Content and media factors in advertising, pp. 51-62
Content and Media Factors in Advertising, 51-62. Amsterdam : Spinhuis
STARTPAGE=51;ENDPAGE=62;TITLE=Content and Media Factors in Advertising

Contains fulltext : 63929.pdf (Publisher’s version ) (Closed access)

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0eb05f0737f3eec4f951c9335c4f07fa
https://hdl.handle.net/2066/63929

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Appreciation and Effects of Sponsorship Disclosure

Autor: Boerman, S.C., van Reijmersdal, E.A., Neijens, P.C., Rosengren, S., Dahlén, M., Okazaki, S.

Publikováno v: EAA Series ISBN: 9783658023645
Advances in advertising research (Vol. IV): The changing roles of advertising, 273-284
STARTPAGE=273;ENDPAGE=284;TITLE=Advances in advertising research (Vol. IV): The changing roles of advertising
Advances in advertising research
Advances in advertising research. Springer

With the continuing growth of the paid inclusion of brands in television programs, the lines between editorial and commercial content are more and more blurred. This has attracted criticism from consumer advocacy groups, public policy officials, the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3d1ba55589b4313ae796040a200ec961
https://doi.org/10.1007/978-3-658-02365-2_21

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Webcare as Customer Relationship and Reputation Management? Motives for Negative Electronic Word of Mouth and Their Effect on Webcare Receptiveness

Autor: Willemsen, L., Neijens, P.C., Bronner, F.A., Rosengren, S., Dahlén, M., Okazaki, S.

Publikováno v: EAA Series ISBN: 9783658023645
Advances in advertising research (Vol. IV): The changing roles of advertising, 55-69
STARTPAGE=55;ENDPAGE=69;TITLE=Advances in advertising research (Vol. IV): The changing roles of advertising

Social media enable consumers to easily share satisfying or unsatisfying consumption experiences with a multitude of other consumers. The result is a wealth of electronic word of mouth (eWOM), varying in tone from very positive to very negative. For

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c557b4ac4bc168aca1a343a05a8c09ab
https://doi.org/10.1007/978-3-658-02365-2_5

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The ironic effect of source identification on the perceived credibility of online product reviewers

Autor: Willemsen, L.M., Neijens, P.C., Bronner, F.

Publikováno v: Journal of Computer-Mediated Communication, 18 (2012)(1), 16-31
Journal of Computer-Mediated Communication, 18(1), 16-31. Wiley-Blackwell

This study posits that sources of online product reviews can induce differential effects on 2 dimensions of source credibility, perceived expertise and perceived trustworthiness. Study 1 shows that experts are perceived as having more expert knowledg

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::ec32facfc209dc6b7c1f415c90f199cd
https://surfsharekit.nl/public/90df4725-7b4a-40a0-9b31-b3c5f2b157b6

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Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses

Autor: Boerman, S.C., van Reijmersdal, E.A., Neijens, P.C.

Publikováno v: Journal of Communication, 62(6), 1047-1064. Wiley-Blackwell

This study examined how sponsorship disclosure on television influences persuasion knowledge and brand responses (i.e., brand memory and brand attitude). Moreover, we tested whether extending disclosure duration increases its effect. By conducting an

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::bdc4e75afe76ee8028707178de14cf67
https://dare.uva.nl/personal/pure/en/publications/sponsorship-disclosure-effects-of-duration-on-persuasion-knowledge-and-brand-responses(cfec41cc-e893-4489-9dfe-f39095cda030).html

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