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Publikováno v:
The Cambridge Handbook of Consumer Psychology ISBN: 9781009243957
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7888da3fb0f1c9b334c364d7646a4f1
https://doi.org/10.1017/9781009243957.017
https://doi.org/10.1017/9781009243957.017
Autor:
Ahmed Mobarak, Neela A. Saldanha
Publikováno v:
Nature Human Behaviour. 6:480-482
Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start