Zobrazeno 1 - 10 of 178 pro vyhledávání: '"Nederstigt, U."'
1
The Netherlands
Autor: Hooft, A.P.J.V. van, Meurs, F. van, Nederstigt, U., Hendriks, B.C., Planken, B.C., van den Berg, S. van den, Lapresta Rey, C., Huguet, Á.
Publikováno v: Bilingual Education & Bilingualism, 132-155. Bristol : Multilingual Matters
STARTPAGE=132;ENDPAGE=155;TITLE=Bilingual Education & Bilingualism
The Netherlands can be regarded as a multilingual society, in which the majority – and official – language of the Netherlands, Dutch, is used in different everyday contexts alongside immigrant languages such as Arabic and Turkish and foreign lang
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=narcis______::72b8f7fa82aac633df59799458653168
http://hdl.handle.net/2066/203651
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2
Akademický článek
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3
EFL Academic writing. What should Dutch business communication students learn?
Autor: Meurs, F. van, Hendriks, B.C., Planken, B.C., Barasa, S.N., Groot, E.B. de, Nederstigt, U., Arnhem, M. van, Smakman, D.
Publikováno v: Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, 4-14. Leiden : Leiden University Repository
STARTPAGE=4;ENDPAGE=14;TITLE=Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs
Arnhem, M. van; Smakman, D. (ed.), Proceedings Van Schools tot Scriptie II. Een colloquium over universitair taalvaardigheidonderwijs, pp. 4-14
Contains fulltext : 155467.pdf (Publisher’s version ) (Open Access) Many Dutch university students are expected to read and write academic research papers in English. In this article, we discuss a number of areas of EFL academic writing that are re
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::6451a610d56465cddadb2e964aa0d833
https://hdl.handle.net/2066/155467
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4
Akademický článek
Older and younger job seekers' attention towards metastereotypes in job ads.
Autor: Koçak, Aylin1 (AUTHOR) aylin.kocak@ugent.be, Dirix, Nicolas2 (AUTHOR), Duyck, Wouter2 (AUTHOR), Schellaert, Maaike1 (AUTHOR), Derous, Eva1 (AUTHOR)
Publikováno v: PLoS ONE. 10/30/2024, Vol. 19 Issue 10, p1-23. 23p.
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5
Cultural Differences? Visual Metaphor in Advertising. Comprehension and Tolerance for Ambiguity in Four European Countries
Autor: Hooft, A.P.J.V. van, Mulken, M.J.P. van, Nederstigt, U., Rosengren, S., Dahlén, M., Okazaki, S.
Publikováno v: Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV), pp. 351-364
Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV), 351-364. Wiesbaden : Springer Gabler
STARTPAGE=351;ENDPAGE=364;TITLE=Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV)
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Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::0102c78f994a69f6653472f54e73c078
https://hdl.handle.net/2066/133015
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6
Does the use of a foreign language in print advertisements manage to attract consumers' attention? An eye-track study
Autor: Hilberink-Schulpen, B.J.H., Nederstigt, U., Meurs, F. van, Neijens, P, Reijmersdal, E van, Smit, E, Verlegh, P, Voorveld, H
Publikováno v: Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), pp. USB
Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA), USB. Amsterdam : European Addvertising Academy/University of Amsterdam
STARTPAGE=USB;TITLE=Neijens, P; Reijmersdal, E van; Smit, E (ed.), Proceedings of the 14th International Conference on Research in Advertising (ICORIA)
Item does not contain fulltext
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::43cd42e7d9016497096a34792fa651bf
https://hdl.handle.net/2066/132944
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7
Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries
Autor: Hooft, A.P.J.V. van, Mulken, M.J.P. van, Nederstigt, U., Rosengren, S., Dahlén, M., Okazaki, S.
Publikováno v: EAA Series ISBN: 9783658023645
Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising, 351-364. Wiesbaden : Springer
STARTPAGE=351;ENDPAGE=364;TITLE=Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising
Rosengren, S.; Dahlén, M.; Okazaki, S. (ed.), Advances in Advertising Research (Vol. IV). The changing roles of advertising, pp. 351-364
Not all types of visual metaphors are equally easy to understand. As can be seen in Figures 1 to 3, all ads make use of the same visual metaphor, which suggests that the exclusivity of a pearl is similar to the exclusive taste of the depicted chocola
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::8e982c665832f169eff630216be7f74a
https://doi.org/10.1007/978-3-658-02365-2_27
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8
Visual metaphor in advertising: Comprehension and tolerance of ambiguity
Autor: Hooft, A.P.J.V. van, Mulken, M.J.P. van, Nederstigt, U., Rosengren, S., Dahlén, M.
Publikováno v: Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA), pp. USB
Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA), USB. Stockholm : European Addvertising Academy / Stockholm School of Economics
STARTPAGE=USB;TITLE=Rosengren, S.; Dahlén, M. (ed.), Proceedings of the 11th International Conference on Research in Advertising (ICORIA)
Item does not contain fulltext 11th International Conference on Research in Advertising (ICORIA), 28 juni 2012
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::798f560de79967a43133680399675364
https://hdl.handle.net/2066/102138
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9
Visual metaphor in advertising: Do complexity and culture matter?
Autor: Hooft, A.P.J.V. van, Mulken, M.J.P. van, Nederstigt, U., Eisend, M., Langner, T.
Publikováno v: Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), pp. CD-rom
Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA), CD-rom. Berlin : European Addvertising Academy / Europa-Universität Viadrina / Bergische Universität Wuppertal
STARTPAGE=CD-rom;TITLE=Eisend, M.; Langner, T. (ed.), Proceedings of the 10th International Conference on Research in Advertising (ICORIA)
Item does not contain fulltext 10th International Conference on Research in Advertising (ICORIA), 24 juni 2011
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::458eb1087f0f7a205691525f0e452f72
https://hdl.handle.net/2066/94793
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10
English in print advertising in Germany, Spain and the Netherlands: frequency of occurence, comprehensibility and the effect on corporate image
Autor: Gerritsen, M., Nickerson, C., Brandt, C. van den, Crijns, R.M.J., Domínguez Rodríguez, N., Meurs, F. van, Nederstigt, U., Garzone, G., Ilie, C.
Publikováno v: Garzone, G.; Ilie, C. (ed.), The use of English in institutional and business settings. An intercultural perspective, pp. 79-98
Linguistic Insights ; 34, 79-98. Bern : Peter Lang
STARTPAGE=79;ENDPAGE=98;TITLE=Linguistic Insights ; 34
Contains fulltext : 44129.pdf (author's version ) (Closed access)
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=dedup_wf_001::786c60d15d2a5b2525b666677edeae89
https://hdl.handle.net/2066/44129
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