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Publikováno v:
Journal of Advertising Research. 53:431-443
Amid the plethora of research on advertising effectiveness, the authors of the current study believe consumers' online search behavior, subsequent to exposure to traditional advertising messages, has been understudied. Using data from a major telecom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d833b67bcef5ce105ff672c8da640662
https://doi.org/10.2501/jar-53-4-431-443
https://doi.org/10.2501/jar-53-4-431-443
