Výsledky vyhledávání - "Nebojsa S. Davcik"

Cultural differences in deliberate counterfeit purchase behavior

Autor: Ricky Y. K. Chan, Nebojsa S. Davcik, Akiko Ueno, Piyush Sharma

PurposeThis paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms, ethical judg

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::71e021df7e6f926eced1ceeb51b4b0b2

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Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement

Autor: Colin Jevons, Daniela Langaro, Rita Nascimento, Nebojsa S. Davcik

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Purpose This study aims to investigate whether users’ engagement with a social media platform is affected as they engage in non-sponsored brand-related user-generated content (UGC). The concept of non-sponsored brand-related UGC encapsulates variou

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7969b483e171b921d1328e4f2f5f6252

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Managing uncertainty during a global pandemic: An international business perspective

Autor: Piyush Sharma, Silvio Cardinali, Tak Yan Leung, Nebojsa S. Davcik, Russel Kingshott

Publikováno v: Journal of Business Research

Despite the perennial need to understand and manage uncertainty in international business, there is no comprehensive framework that incorporates different types of uncertainty, their antecedents and outcomes, and the different coping strategies used

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0f1515c4825b890bbe7c36b8a637b60d
https://pubmed.ncbi.nlm.nih.gov/32501304

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The role of brand equity in a new rebranding strategy of a private label brand

Autor: Catarina Marques, Nebojsa S. Davcik, Rita Tamagnini Faria, Rui Vinhas da Silva

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

The purpose of this study is to understand the effects of the rebranding process on private label performance output, namely, on brand equity. More specifically, the study aims to investigate the performance of brand equity constructs (brand awarenes

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::febf1923f7b1fe827f0af13a279f0c0f

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How an unequal intra-firm resources distribution affect market share

Autor: Nicholas Grigoriou, Nebojsa S. Davcik

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Purpose The purpose of this paper is to address how marketing assets and resources of the firm perform under different product (brand) innovation conditions using the dynamic marketing capabilities (DMC) research perspective. The study contributes to

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11ee69c3a188eb6c0f69ca230ca94948

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Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements

Autor: Peter Hosie, Piyush Sharma, Nebojsa S. Davcik, Russel Kingshott

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Past research on free trade agreements (FTAs) mostly uses an economic perspective to assess their impact on the level of trade and investments between nations. As a result, there is a distinct paucity of research on the perceptions of employees and m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::10e7df34057059e1c53824a553c6784a
https://doi.org/10.1007/s10490-018-9581-0

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An introduction to the special issue on the past, present and future research on deliberate lookalikes

Autor: Ricky Y. K. Chan, Nebojsa S. Davcik, Piyush Sharma, Rajat Roy

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

PurposeThe purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive).Design/

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bdd714e0fbb45ce7813d838347d59c7
https://hdl.handle.net/10071/19983

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What drives foreign direct investment: the role of language, geographical distance, information flows and technological similarity

Autor: José Esperança, Amadú Ly, Nebojsa S. Davcik

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

This paper sheds new light on the impact of linguistic and technological similarities between countries on foreign direct investment (FDI), using an extended gravity model. The model includes technological commonality, as measured by the aggregate pr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6498d90a2403086ce12dab4728cd956d
https://hdl.handle.net/10071/15472

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The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market (An Abstract)

Autor: Piyush Sharma, Nebojsa S. Davcik

Publikováno v: Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307

Product innovation allows firms to not only develop new market segments but also expand its current market segments and product portfolios; however, it is also associated with higher costs as well as higher risks and management challenges. Hence, des

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cd9ea12842f8afaadc3cc8665685f46f
https://doi.org/10.1007/978-3-319-47331-4_49

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