Výsledky vyhledávání - "Nawras Nusairat"

Akademický článek

The role of operational innovation and external environment on the relationship between service quality and marketing performance in the hotel business

Autor: Abdel Hakim Akhorshaideh, Jassim Al-Gasawneh, Dia Zeglat, Nawras Nusairat, Mahfuz Judeh

Publikováno v: Problems and Perspectives in Management, Vol 20, Iss 2, Pp 448-458 (2022)

Economic sustainability allows hotel customers and other stakeholders to profit from hospitality services. Hotels can improve their marketing success by leveraging technologies and innovation strategy initiatives to suit guests’ ever-changing needs

Externí odkaz: https://doaj.org/article/114fc460dff441eda727d24d19baa29a

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Akademický článek

What motivates Jordanians to adopt mobile commerce? An empirical study of the most relevant factors

Autor: Mahmud Alkailani, Nawras Nusairat

Publikováno v: International Journal of Data and Network Science, Vol 6, Iss 2, Pp 487-496 (2022)

This study aims to empirically investigate the most influential factors that affect the adoption of Mobile commerce (m-commerce). in Jordan. The factors explored in this study are: Perceived Risk (PR), Perceived enjoyment (PE), perceived ease of use

Externí odkaz: https://doaj.org/article/a0cf77137e414b428b4e385e6f0546eb

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THE IMPACT SERVICE QUALITY ON PROFITABILITY

Autor: JASSIM AHMAD AL-GASAWNEH, MARHANA MOHAMED ANUAR, ALA'EDDIN AHMAD, NAWRAS NUSAIRAT

The current investigated the impact of service quality dimensions (tangibility, reliability, responsiveness, assurance, empathy) on profitability of Jordanian hotels. The sample of this study comprised of general managers of Jordanian hotels. A total

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1f54d15b8be322621e8053f7f739c25e