Výsledky vyhledávání

'S.O.S. time!' Paradoxes of digital time experience among emerging adults

Autor: Nawel Ayadi, Souad Djelassi

Publikováno v: Recherche et Applications en Marketing (English Edition). :205157072311557

The concept of time is revisited through the lens of the digital revolution. Our research aims to explore the relationship between emerging adults’ experience and perception of time and their use of digital technologies including the Internet, soci

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::984ee327951bbc0cfd65ece123ef4585
https://doi.org/10.1177/20515707231155785

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Vers un référentiel théorique interdisciplinaire du bien-être individuel

Autor: Nawel Ayadi, Corina Paraschiv, Éric Vernette

Publikováno v: Revue Française de Gestion. 45:43-56

Cet article revisite la littérature interdisciplinaire sur le bien-être afin de proposer un référentiel théorique intégrateur. Le bien-être est défini dans une perspective temporelle, à partir de trois composantes (cognitive, affective et co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::dfce6b5922fa69b38ce1ac83cf99d6bd
https://doi.org/10.3166/rfg.2019.00342

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Online dynamic pricing and consumer-perceived ethicality: Synthesis and future research

Autor: Nawel Ayadi, Corina Paraschiv, Xavier Rousset

Publikováno v: Recherche et Applications en Marketing (English Edition). 32:49-70

In the era of Big Data, online retailers’ pricing strategies are evolving towards an online dynamic pricing system, which consists in frequent modifications of the prices of goods and services in order to maximize sales and profits. This strategy r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ae8606984a7261a0ab65239dc87ddfe
https://doi.org/10.1177/2051570717702592

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Tarification dynamique en ligne et éthicalité perçue par le consommateur : synthèse et voies de recherche

Autor: Corina Paraschiv, Nawel Ayadi, Xavier Rousset

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, 32 (3), pp.53-75. ⟨10.1177/0767370116689245⟩

International audience; A l’ère du Big data, les stratégies de tarification des sites marchands évoluent vers une tarification dynamique en ligne qui consiste à modifier régulièrement le prix des biens et des services commercialisés afin de

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0bd4fbf42503a972c4e0f55132fb2989
https://doi.org/10.1177/0767370116689245

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Consumer purchase intentions for green products: Mediating role of WTP and moderating effects of framing

Autor: Alexandre Lapeyre, Nawel Ayadi

Publikováno v: Journal of Marketing Communications. 22:367-384

This research examines the role of consumers' willingness to pay (WTP) in the purchase decision process for a green product and investigates the moderating effects of two types of framing: price and ecological message claim. Using an experimental des

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::68ca96318ecbd2ea65ae961945874d5b
https://doi.org/10.1080/13527266.2014.888574

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An investigation of consumers' self-control mechanisms when confronted with repeated purchase temptations: Evidence from online private sales

Autor: Magali Giraud, Christine Gonzalez, Nawel Ayadi

Publikováno v: Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2013, 20 (3), pp.272-281. ⟨10.1016/j.jretconser.2013.01.010⟩
Journal of Retailing and Consumer Services, 2013, 20 (3), pp.272-281. ⟨10.1016/j.jretconser.2013.01.010⟩

International audience; This article explores the control mechanisms that consumers use when confronted with repeated temptations in an online private sales context. Do consumers feel the need to control themselves when they are aware of the risk of

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ae4b81d649a45b678ccaed6ca72a90f7
https://doi.org/10.1016/j.jretconser.2013.01.010

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Increasing consumer well-being: risk as potential driver of happiness

Autor: Nawel Ayadi, Eric Vernette, Corina Paraschiv

Publikováno v: Applied Economics
Applied Economics, Taylor & Francis (Routledge), 2017, 49 (43), pp.4321-4335. ⟨10.1080/00036846.2017.1282142⟩

International audience; This article investigates the relation between risk and individual well-being. We propose a theoretical model of happiness that makes a distinction between ex ante evaluations of happiness and ex post assessments. The main ass

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6892a9d8fdb15138d3cdbdc27a964bc4
https://halshs.archives-ouvertes.fr/halshs-01698318

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Celebrity Endorsement on Social Networks Sites: Impact of His/Her Credibility and Congruence with the Endorsed Product, on the Consumer’s Information Adoption and Dissemination

Autor: Nawel Ayadi, Nadia Ben Halima, Hamida Skandrani

Publikováno v: Lecture Notes in Business Information Processing ISBN: 9783319627366
ICDEc

This study aims at examining the impact of celebrities’ credibility and congruence with the endorsed product on the consumers’ information adoption and dissemination on Social Networks Sites (SNS). Two different and spontaneous celebrities’ end

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::cc21a2b9a201b1b96b17cad9ac06d64a
https://doi.org/10.1007/978-3-319-62737-3_1

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