Zobrazeno 1 - 10 of 129 pro vyhledávání: '"Naveen Donthu"'
1
Akademický článek
A six-country comparison of the internet shopper profile
Autor: Thomas G. Brashear, Vishal Kashyap, Michael D. Musante, Naveen Donthu
Publikováno v: Revista de Ciências da Administração : RCA, Vol 10, Iss 21, Pp 54-75 (2008)
As the Internet continues to evolve across the globe, the importance of understanding the similarities and dissimilarities among consumers in different regions is crucial for bothe marketing theory and practice. The authors report the characteristi
Externí odkaz: https://doaj.org/article/325fd0ace6d24acc928165ff4ddf0f28
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2
Funding marketing resources and capabilities during a recession: an empirical examination of top corporate advertisers
Autor: Fernando Angulo-Ruiz, Naveen Donthu, Diego Prior, Josep Rialp-Criado
Publikováno v: European Journal of Marketing. 56:2138-2171
Purpose This study aims to ask whether the funding behaviour of companies is different during a recession. Specifically, the authors study whether firms fund marketing resources and capabilities with internal or external financing during a recession
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ecbd9a1a9e8908cbe91243a6c465840e
https://doi.org/10.1108/ejm-06-2020-0423
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5
The making of box-office collection: qualitative insights from Bollywood
Autor: Vijaya Patil, Hema Date, Satish Kumar, Weng Marc Lim, Naveen Donthu
Publikováno v: Marketing Intelligence & Planning. 40:1010-1023
PurposeThis study explores the making of box-office collection using the Indian film industry, Bollywood, as a case.Design/methodology/approachThis study conducts in-depth interviews with cinematic experts in the Indian film industry and analyzes the
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ae7442f7d5da3b7d0c5589be6b2ac16d
https://doi.org/10.1108/mip-07-2021-0238
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6
Foundations of knowledge management: intellectual structure and citation drivers of the Journal of Knowledge Management
Autor: Naveen Donthu, Satish Kumar, Riya Sureka, Weng Marc Lim, Vijay Pereira
Publikováno v: Journal of Knowledge Management. 27:953-974
Purpose Journal of Knowledge Management (JKM) is the foremost academic source of knowledge management research. Therefore, to understand the intellectual structure of knowledge management research, this study aims to examine the thematic patterns and
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c3ff24df6f226702dd74df27f0a3f874
https://doi.org/10.1108/jkm-02-2022-0094
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7
Thirty years of product and brand management research: a retrospective review of the Journal of Product and Brand Management using bibliometric analysis
Autor: Naveen Donthu, Satish Kumar, Saumyaranjan Sahoo, Weng Marc Lim, Yatish Joshi
Publikováno v: Journal of Product & Brand Management. 31:1141-1167
Purpose The Journal of Product and Brand Management (JPBM) has a 30-year long history. To commemorate the journal’s 30th anniversary, this research paper aims to present a retrospective overview of JPBM. Design/methodology/approach This research ex
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::311e43ed0c09477377cb9e77a42b129f
https://doi.org/10.1108/jpbm-02-2022-3878
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