Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation

Autor: Nathalie Spielmann, Susan Dobscha, L. J. Shrum

Publikováno v: Journal of the Association for Consumer Research. 8:83-94

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::8f8cb7b5b13aa2730a3a87d8dca209a1
https://doi.org/10.1086/722697

Ambient Temperature in Online Service Environments

Autor: Ulrich R. Orth, Nathalie Spielmann, Caroline Meyer

Publikováno v: Journal of Service Research. 26:155-172

Ambient Temperature in Online Service environments (ATOS) is a sensory cue not directly accessible in current online servicescape technology, but inferred from secondary cues, particularly visual ones. This study integrates research on cross-modal in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::0758041123ca63262c96007676a47043
https://doi.org/10.1177/10946705221110848

Death primes in advertisements: how international advertisers can ensure their message is effective

Autor: Elizabeth A. Minton, Nathalie Spielmann, Heejung Park

Publikováno v: International Journal of Advertising. 41:1143-1177

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::02a3eb78e216e0e3206fcfa075eacb44
https://doi.org/10.1080/02650487.2021.1979787

Place as a nexus for corporate heritage identity: An international study of family-owned wineries

Autor: Beverly B. Tyler, Karin Beukel, Allan Discua Cruz, Nathalie Spielmann

Publikováno v: Spielmann, N, Cruz, A D, Tyler, B B & Beukel, K 2021, ' Place as a nexus for corporate heritage identity : An international study of family-owned wineries ', Journal of Business Research, vol. 129, pp. 826-837 . https://doi.org/10.1016/j.jbusres.2019.05.024

This paper uncovers the dynamic and reciprocal relationship between corporate heritage identities and corporate heritage brands. Through an examination of the role of place in the marketing strategies of seven family-owned wineries, in six countries,

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::302160e5ce3d7181e1da1fe18e54abde
https://doi.org/10.1016/j.jbusres.2019.05.024

Can Advertisers Overcome Consumer Qualms with Virtual Reality?

Autor: Nathalie Spielmann, Ulrich R. Orth

Publikováno v: Journal of Advertising Research. 61:147-163

Perceived lack of authenticity and inferences of manipulative intent by an advertiser can impede an advertisement9s intended effect. This research posits that 360-degree virtual tours offer realistic content, thereby helping consumers to overcome suc

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::e315e3bf291042c913a3022dc77a798c
https://doi.org/10.2501/jar-2020-015