Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Nathalie Prime"'
Autor:
Robert Wilken, Nathalie Prime
Publikováno v:
Serving the Customer ISBN: 9783658390716
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::41c0e2c9d4f9842537fd8cafa429b104
https://doi.org/10.1007/978-3-658-39072-3_5
https://doi.org/10.1007/978-3-658-39072-3_5
Publikováno v:
Management International Review. 59:561-591
Liability of foreignness (LOF) refers to the difficulties and additional costs that multinational enterprises face when they operate in a foreign market. Rooted in institutional theory, extant literature has discussed isomorphism, transference, and s
Publikováno v:
International Business Review. 26:592-603
Culture likely affects the choice of negotiation strategies significantly, and culture-dependent preferences for negotiation strategies could lead to conflict when negotiations cross borders. Negotiators often regard some degree of adaptation to the
Publikováno v:
Journal of Business & Industrial Marketing. 32:567-579
PurposeThis study aims to investigate the use of deceptive negotiation tactics to explain why teams can attain higher negotiation profits than individual negotiators. The study distinguishes deception by commission (i.e. active misrepresentation of p
Les nouvelles formes d'organisation et les pratiques managériales dans les entreprises internationales Ce livre traite la question des continuités et des ruptures en management international, selon une perspective francophone. Il se caractérise p
Publikováno v:
Management international. 24:11
Publikováno v:
International Business Review. 22:736-753
Many modern business negotiations cross borders, and one plausible idea for successfully managing such negotiations is to equip negotiation teams with a “cultural moderator,” an individual who has the same cultural background as the business part
Publikováno v:
International Business Review. 18:184-198
Psychic distance is one of the most widely used, researched, and contentious constructs in the fields of international business and marketing. It has been applied to a variety of issues, often leading to inconsistent and conflicting results. In respo
Autor:
Frédéric Jallat, Nathalie Prime
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
The paper deals with the cultural dimension of business-to-business relationships in the buying behavior of industrial services. Based on a literature from the fields of industrial, services and international marketing, hypotheses were developed aimi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::36e5cf93b1f4dfd701f9a8011cf8f723
https://doi.org/10.1007/978-3-319-17311-5_46
https://doi.org/10.1007/978-3-319-17311-5_46
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319173191
Changing economic conditions drive firms to identify those activities that can be conducted with a global perspective, leaving other activities, such as personal selling to local decision makers. However, some personal selling methods are successfull
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::677c271867a0c07d92578c74ecfd8fe3
https://doi.org/10.1007/978-3-319-17320-7_17
https://doi.org/10.1007/978-3-319-17320-7_17