Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Nathalie Laidler-Kylander"'
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 14:57-69
This paper describes an empirical model of brand equity for international nonprofit organizations and offers nonprofit managers suggestions for the management of their brands. The main areas of interest include: A review of the importance of branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::56ab9defe1e4fa394385455aa8f66c9f
https://doi.org/10.1002/nvsm.353
https://doi.org/10.1002/nvsm.353
Publikováno v:
Nonprofit Management and Leadership. 17:253-277
Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and mana
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::608aa2c2a990087bd7c632c0331ddb76
https://doi.org/10.1002/nml.149
https://doi.org/10.1002/nml.149
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sect
Autor:
Nathalie Laidler-Kylander
Publikováno v:
Human Resource Management in the Nonprofit Sector ISBN: 9780857937308
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a9d82912f75536e611014dfb0be1b2e6
https://doi.org/10.4337/9780857937308.00014
https://doi.org/10.4337/9780857937308.00014