Stairway to organic heaven: The impact of social and temporal distance in print ads

Autor: Phillip Frank, Natascha Loebnitz, Tobias Otterbring

Publikováno v: Loebnitz, N, Frank, P & Otterbring, T 2022, ' Stairway to organic heaven : The impact of social and temporal distance in print ads ', Journal of Business Research, vol. 139, pp. 1044-1057 . https://doi.org/10.1016/j.jbusres.2021.10.020

Multiple studies employ consumers’ intentions rather than actual purchases when assessing organic food consumption. These studies typically suggest a green bias in organic market share. Employing reactance and construal level theory, this research

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ed4b6b9794fb076b7b62b35a85962f39
https://doi.org/10.1016/j.jbusres.2021.10.020

The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China

Autor: Clarisse Kienou‐Traore, Natascha Loebnitz, Phillip Frank, Klaus G. Grunert, Yanfeng Zhou

Publikováno v: Loebnitz, N, Kienou, C, Zhou, Y, Frank, P & Grunert, K G 2020, ' The impact of marketing campaigns deterring the supply and demand of endangered wildlife in Kenya and China ', Psychology & Marketing, vol. 37, no. 12, pp. 1797–1811 . https://doi.org/10.1002/mar.21421

Poaching rhinos to sell their horns is one of the most pressing threats to wildlife and constitutes an illicit yet extremely profitable business. Employing construal level and reactance theory, two studies examine which marketing campaign is most eff

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ca211d6744c21c4bc906d9424b15c503
https://doi.org/10.1002/mar.21421

The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters

Autor: Klaus G. Grunert, Stephan Zielke, Natascha Loebnitz

Publikováno v: Loebnitz, N, Zielke, S & Grunert, K G 2019, ' The moderating impact of social risk, shame, and guilt on purchase intentions of premium private labels at food discounters ', British Food Journal, vol. 121, no. 11, pp. 2651-2665 . https://doi.org/10.1108/BFJ-02-2019-0114

Purpose The purpose of this paper is to investigate situational factors (i.e. social risk) and negative emotions (e.g. shame and guilt) on consumers’ purchase intentions for premium private labels (PPLs) vs national brands (NBs) at discounter (Lidl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::a23e4bd4802a4295765dc7eed0145c1f
https://doi.org/10.1108/bfj-02-2019-0114

Impact of self-health awareness and perceived product benefits on purchase intentions for hedonic and utilitarian foods with nutrition claims

Autor: Klaus G. Grunert, Natascha Loebnitz

Publikováno v: Loebnitz, N & Grunert, K G 2018, ' Impact of self-health awareness and perceived product benefits on purchase intentions for hedonic and utilitarian foods with nutrition claims ', Food Quality and Preference, vol. 64, no. March, pp. 221-231 . https://doi.org/10.1016/j.foodqual.2017.09.005

Making benefit cues explicitly available to consumers can mitigate the impacts of added product attributes, such as nutrition claims, from which consumers often infer negative meaning. Yet, food products also vary in the benefits that consumers value

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::70449001ebc2a5935034fd743e5f272f
https://doi.org/10.1016/j.foodqual.2017.09.005

The moderating impact of perceived globalness on consumers' purchase intentions for copycats:The pleasure of hurting global brands

Autor: Natascha Loebnitz, Klaus G. Grunert

Publikováno v: Loebnitz, N & Grunert, K G 2019, ' The moderating impact of perceived globalness on consumers' purchase intentions for copycats : The pleasure of hurting global brands ', Psychology & Marketing, vol. 36, no. 10, pp. 936-950 . https://doi.org/10.1002/mar.21246

Copycats or "me-too" brands imitate prominent features of market leaders with the intention to benefit from consumers' positive associations of the imitated brand. However, the imitated market leader can be perceived as being local (=in-group) or glo

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::673a6fb8491863b7a9857e5c7151523e
https://pure.au.dk/portal/da/publications/the-moderating-impact-of-perceived-globalness-on-consumers-purchase-intentions-for-copycats(22211bd4-96e2-43dc-ab65-0e39c95cec44).html