Zobrazeno 1 - 1
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pro vyhledávání: '"Natascha Hofstee"'
Publikováno v:
International Marketing Review. 19:408-419
The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in masculine as opposed to feminine countries. We consider this to be important, as advertising is generally more influential than literature
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef9b36399da92f96c31c0cb76dee77c1
https://doi.org/10.1108/02651330210435690
https://doi.org/10.1108/02651330210435690
