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pro vyhledávání: '"Nataraj Balasubramanian"'
Autor:
Nataraj Balasubramanian, M. Balaji
Publikováno v:
Measuring Business Excellence. 26:245-262
Purpose The purpose of this paper is to conceptualise and develop a scale for measuring employees’ perception on the sustainability of service organisations. With several companies adopting sustainability initiatives, it is prudent to measure the s
Publikováno v:
Indian Journal of Marketing. 52:26
Autor:
Nataraj, Balasubramanian1 bnatarajapk@gmail.com, Rajendran, R.2
Publikováno v:
International Journal of Business & Information. Mar2018, Vol. 13 Issue 1, p93-117. 25p.
Publikováno v:
Journal of Retailing and Consumer Services. 58:102293
This research deals with antecedents and outcomes of relationship quality in e-tail. SMART-PLS analysis of survey data from India (n = 644) showed that perceived value, e-service quality, interaction, discounts and transaction related factors were fo